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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mysteryshopper101/
课程评论：没有评论
课程名称：神秘顾客入门 101 课程概述： 神秘购物是一种独特的行业，管理层通过这种方式可以深入了解其业务的各个方面。神秘购物能够评估客户服务、店面外观、促销标志的可用性及摆放等多个方面。传统的神秘购物通常是隐秘且面对面的，而非传统的购物形式，如揭示式和远程购物，正在变得越来越流行。视频和移动购物正竞争神秘购物行业中增长最快的细分市场。神秘购物的灵活性极高，您可以选择仅申请适合您日程的购物任务。保密性和保持匿名是神秘购物的基本原则。像Jobslinger和MS Job Board这样的购物聚合平台使得查找您所在地区的可用购物任务变得非常简单。此外，通过神秘购物论坛和社交媒体也可以找到其他可用的商机。尽管有成百上千的神秘购物公司，可注册的数量可能会让人感到繁琐，但本课程提供了一些建议，以减少这一过程的复杂性。提交优质报告对成功的神秘购物者至关重要，本课程将详细教您如何做到这一点。神秘购物者通常是独立经营自己的业务，因此了解在您所在城市、县和州启动业务的相关法律至关重要。神秘购物的商业税务可能相对复杂，但本课程也提供了一些基本建议，指导您如何追踪收入和支出。 专家介绍： Penny Hodgin 自2000年代初期开始从事神秘购物，见证了这一行业的许多变化。从青少年时期作为副业赚取额外收入和享用免费餐饮，发展成为帮助企业尊重顾客和员工的热情事业，为他们提供真实的观察和事实报告。Brooks在多个行业（包括零售、金融、娱乐、房地产、餐饮服务等）从事专业神秘购物，并从每一次购物中收获了宝贵的经验。
● Mystery shopping is a unique industry that allows management to get an inside look at various aspects of their businesses● Mystery shops can evaluate customer service, store appearance, availability and placement of promotional signage, and so much more!● Traditional mystery shops are covert and in-person, but non-traditional shops, such as revealed and remote shops, are becoming more popular● Video and mobile shops are competing for the fastest growing segment of the mystery shopping industry● Mystery shopping is extremely flexible, allowing you to only apply for shops that fit into your schedule● Confidentiality and maintaining anonymity are pillars of mystery shopping● Shop aggregators like Jobslinger and MS Job Board make searching for available shops in your location so easy!● Other great ways to find available shops are through mystery shopping forums and social media● There are literally hundreds of mystery shopping companies out there, so registering with all of them can be a bit tedious, but this book gives some tips that will make the process less cumbersome● Submitting great reports is essential for a successful mystery shopper, and this book shows you exactly how to do so!● Mystery shoppers own their own businesses, so researching laws in your city, county, and state about starting a business is crucial● Business taxes for mystery shopping can be complicated, but this book offers some basic advice on what is required and how to track income and expensesAbout the ExpertMystery shopping since the early 2000's, Penny Hodgin has seen and adapted to many changes in the mystery shopping industry. What began as a teenager's side hustle to earn some extra cash and free meals has evolved into a passion for helping businesses treat their customers and employees with the respect they deserve by providing honest observations and factual reports. Brooks has shopped professionally in various industries including retail, financial, entertainment, real estate, food service, and more...and has truly enjoyed the experience gained from each and every shop!
