|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/music-release-blueprint/
课程评论：没有评论
课程名称：音乐发行蓝图：2020年音乐市场营销策略 课程概述：您是一位音乐艺术家，却不知道如何有效推广自己的音乐吗？您的音乐作品已经准备就绪，但不知从何开始？面对众多问题，比如如何把音乐上线、选择合适的数字发行商、获得Spotify和Apple编辑歌单的推荐、如何聘请公关人员、如何进行数字广告投放，以及专业人士所用的各种技巧，感到不知所措吗？又或者，今天是发行日，却突然发现有50件事情忘记做？您是否真的有一份详细的计划？提示：“随便发布”并不是一个计划！ 我们为您提供了解决方案！学习并掌握这份促使我们自己的唱片公司获得超过1.5亿次播放的详细发行计划吧。我的名字是本杰明·格罗夫，我在音乐行业工作了超过25年，其中包括为主要唱片公司工作，并被聘为Kobalt Music美国首家办公室的创办者，在公司担任创意执行副总裁10年，签下了许多当时的重要艺术家。最近，我经营着自己的出版公司Brill Building，旗下还有一些知名艺术家。 在我的唱片公司We Are: The Guard中，我发行超过100首作品，在Spotify上获得超过1亿次播放！我通过自己亲身的经历，明白了许多深刻的教训——花自己的钱，摸索新的策略，了解什么有效，什么无效。在取得一些成功的同时，我也借助失误总结出一套行之有效的发行计划。 在本课程中，我将分享我的完整发行计划，并提供详细的逐步指导！是的，经过100次音乐发行，我制定了一份系统化的计划，明确您在发行前六周、五周、四周等期间需要做的具体事项，直至发布当天和发布后的活动。 首要原则是：您需要一份计划！这份计划需要清晰地列出、书面化、可分享，并与团队沟通好，确保大家清楚各自的职责。这就是将教会您如何以专业方式发布音乐的课程！
Are you a music artist struggling with a real plan on how to promote your music? Do you have your music release ready - but don't know where to start? Are you overwhelmed with even where to begin, how to get your music online, which digital distributor to use, how to get Spotify and Apple editorial playlisting, how to hire a PR person, or how to run your digital advertising, let alone all the tips and tricks that the pros use?Or is it release day and suddenly there's 50 things you forgot to do. Or do you even have a plan? HINT: "Let's just put it out" - is not a plan!We have the solution! Get and learn the exact release plan that's garnered our own label over 150 million streams.Yes! Enter the Digital Release Blueprint. My name is Benjamin Groff. I've been in the music business for over 25 years, working for the majors but also hired to start the 1st U.S. office of Kobalt Music where I helped build the company for 10 years as Executive VP of Creative, where I signed much of the key roster at the time. Some of my favorite key artist signings include: Grimes, The Lumineers, Kelly Clarkson, SOPHIE, Overcoats, Tiesto, Cut Copy, Big Freedia, Ryan Tedder, TOKiMONSTA, Caroline Polachek, Ariel Pink, and OneRepublic to name just a few. Most recently, I've been running my own publishing company, Brill Building, where a few of the above are on my current roster.I've also had over 100 releases on my label, We Are: The Guard, which have garnered over 100 Million streams on Spotify alone! I've learned all my lessons the hard way - meaning spending my own money, figuring out new strategies, what works and what doesn't - all on my own dime. I've had some big wins, but also by learning through mistakes, I've formulated and created a release plan for our label that just works.What I'm offering is my entire release plan along with detailed step by step instruction - for you! That's right. After 100 music releases, I've created a systematic plan on EXACTLY what you need to do 6 weeks before the release, 5 weeks, 4 weeks, etc… all the way up to days before the release, the day of release, and post release activities.The number 1 rule is you need a plan! And a plan that's mapped out, written down, shareable, and communicable with your team - so you know who's doing what. This is the course that will show you how to release music as a professional!
