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所在平台: Udemy |
课程主页: https://www.udemy.com/course/multi-level-marketing/
课程评论：没有评论
**课程名称：** 多层营销 (Multi Level Marketing) **课程概述：** 本课程深入探讨多层营销（也称为网络营销），一种直接销售模式。课程将解析其核心运作机制，包括： * **分销商模式：** 介绍个人如何成为公司分销商，既是销售员也是招募者。 * **网络构建：** 强调通过识别和招募新的分销商来扩展销售网络的重要性。 * **销售渠道：** 说明销售不仅来自个人销售，还通过招募的分销商的自用、销售和进一步招募来实现。 * **收入来源：** 阐述分销商通过扩展分销网络、产品购买和招募活动获得公司提供的回扣和佣金。 * **培训与支持：** 详细介绍公司在培训中的投入，包括沟通技巧、关系建立与管理、产品知识以及销售技巧等，并利用视听媒体、书籍和营销材料。 * **激励机制：** 分析团队会议、大会、研讨会和各类荣誉俱乐部等活动如何激发分销商的积极性和参与度。 * **吸引力因素：** 探讨多层营销对于许多人而言，以较低的初始投入（仅需努力和时间）实现高收入的吸引力，以及它如何不牺牲现有职业或生活重点。 **学习目标：** 通过本课程，学员将能够全面理解多层营销的商业模式、运营特点、收入模式及相关的培训和激励体系，并分析其对个人和市场的影响。
Multi level marketing is also known as network marketing. As the name implies, this direct form of selling involves people and building network of people as sales distributors. Typically in multi level marketing, the individuals take up distributorship from the company in the first instance. The distributor works as a sales person too. Selling happens through identifying and recruiting a new distributor for the network. Every distributor happens to become a buyer as well for the starts using the product for self, for family and friends. Thus the sales take place through self use as well as through the distributor who have been enrolled by the individual. In this case the distributor focuses on increasing the network of and recruiting other distributors rather than selling the product alone. Thus with extension of distributor network and the subsequent purchases as well as recruitment done by the chain the sponsor distributors earn rebates and commissions from the company.The income generation happens when the distributors as well as in providing sales training and sales kit to the distributors who are the salesmen. The companies spend a lot of effort in training the sales distributors and teaching them the art of communication, of building and managing relationships as well as in providing them the product training and sales training. In this effort the companies use audio visual media, books as well as marcom materials extensively. Team meetings, conferences, seminars and membership to various achievers club are the main stream activities that help build the spirit and participation of the individual distributors.What attracts people to multi level marketing is the dream of earning millions as income without having to invest anything but one's effort and time and without having to sacrifice one's career or other priorities of life.
