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所在平台: Udemy |
课程主页: https://www.udemy.com/course/more-shoppers/
课程评论：没有评论
课程名称：如何吸引更多顾客进入您的零售店 本课程精选自完整的顾客营销课程，适合所有参与零售行业或对零售业感兴趣但时间有限的人群。对于精品店和独立零售商及其管理者而言，本课程尤为实用，因为它提供了世界领先零售商用于改善顾客体验的简单技巧。 课程重点介绍四种关键技巧，旨在吸引顾客进店，并引导他们形成逗留更久、购买更多、并向朋友推荐良好体验的消费心。在每个部分，顾客体验专家Kevin Moore将展示实例，并分享他在美洲、亚洲、欧洲和澳大拉西亚的顾客体验之旅中参访各种大大小小商店的观察心得。他的真实案例和见解将帮助您理解概念，并激发您创造自己的变通方案。 本课程涵盖的四项核心顾客体验提升概念包括： 1. **有效的路边干扰器：** 帮助顾客注意到您的商店，而不仅仅是匆匆走过。 2. **吸引顾客进店的技巧：** 从橱窗展示到顾客入店。 3. **“减压区”：** 一个需要深入理解的关键区域，以帮助您放慢顾客的脚步，为购买做好准备。 4. **视线和空间的重要性：** 以及如何以及如何不使用它们！ 每个部分都包含一个由Kevin讲解概念的短视频，随后通过他旅行期间收集的大量照片来阐述和巩固这些概念。 这四项内容是Kevin Moore更深入的顾客体验课程“零售三要素”（The Retail Trifecta）的部分精选。完整的“零售三要素”课程将深入探讨Kevin的理念，即结合三种必备的零售要素，能够产生倍增的商业成功和顾客体验效果，该课程还介绍了零售商为实现自身的“零售三要素”需要掌握的二十个关键步骤。 如果您想快速了解“顾客体验”的世界，并掌握一些能显著提升顾客体验的简单概念，那么本课程将是您的理想选择！
This course contains some key segments from our full shopper marketing course and is for anyone involved in or fascinated by the world of retail but short of time to take the full course. It will be of particular practical use for boutique and independent retailers and their managers as it provides insights into simple techniques used by some of the world's leading retailers to improve the shopper experience. The course specifically covers four key techniques to attract shoppers into a store and help them get into a mindset to linger longer, buy more and tell their friends about the good experience they had in that store. In each section, shopper experience expert, Kevin Moore, shows examples and shares his observations from a wide variety of stores, large and small, he's visited during his shopper experience tours in the Americas, Asia, Europe and Australasia. His real-world insights and examples will help you understand the concepts and inspire you to come up with your own variations. The four main concepts covered in this course to improve the shopper experience are: Effective side-walk interrupters to help shoppers notice your store and not just wander byTechniques for attracting shoppers into your store - from window to walk-inThe decompression zone - a vital area to understand so as to help you slow the shopper down ready to purchaseThe importance of sight-lines and airspace and how to, and not to, use it! Each section contains a short video where Kevin explains the concept. He then takes you through an extensive collection of photos he's gathered during his trips to illustrate and reinforce the concepts. The four elements in this course are a taster taken from Kevin Moore's much more in-depth shopper experience course - The Retail Trifecta - also available on Udemy. The full course goes into great depth on Kevin's concept of The Retail Trifecta - the three essential retail ingredients that, when successfully combined together, create a multiplying effect to the success of the business and the experience of its shoppers. The full course covers the twenty steps that retailers need to get right in order to achieve their own Retail Trifecta. So, if you want to quickly dip your toe into the world of the "shopper experience" and understand some easy concepts that improve it, then this course is for you!
