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所在平台: Udemy |
课程主页: https://www.udemy.com/course/monetizeyourpodcast/
课程评论：没有评论
Coursera课程总结：播客盈利的8种方法 本课程由“EntrepreneurOnFire”创始人John Lee Dumas主讲，他每月通过播客即可盈利超过15万美元。课程将详细介绍播客盈利的八种主要途径，并提供具体的操作方法和案例。 **课程内容亮点：** 1. **赞助商收入：** 涵盖了赞助商合作的方方面面，包括如何确定赞助费率、编写广告植入脚本、拟定合同以保护自身利益，以及“EntrepreneurOnFire”如何每月通过赞助获得超过4万美元的收入。 2. **教练服务：** 讲解一对一和小组辅导项目实施步骤，如何定价，如何获得认证，以及如何找到合适的客户。 3. **书籍出版：** 阐述了利用亚马逊平台出版书籍的优势，以及“免费”策略如何实现长期巨额收入。 4. **商业联盟（Masterminds）：** 分享了创建“FireNationElite”联盟的详细流程，以及该联盟如何实现每月五位数的经常性收入。 5. **联合营销（Joint Ventures）：** 介绍联合营销作为强大的播客盈利工具，如何建立有价值的商业伙伴关系。 6. **演讲机会：** 教授如何克服演讲恐惧，并利用播客影响力转化为演讲机会和收入。 7. **联盟营销（Affiliate Relationships）：** 强调建立合适联盟关系的重要性，提供即刻可用的联盟合作建议，特别是为播客量身定制的“全垒打”式联盟。 8. **产品与服务：** 揭示产品和服务为何成为“EntrepreneurOnFire”的首要收入来源，包括如何发现适合受众的产品，如何测试和验证概念，以及利用工具进行产品开发和销售。 **讲师介绍：** John Lee Dumas是“EntrepreneurOnFire”的创始人兼主持，该播客曾被评为“2013年度iTunes最佳播客”。他每周采访成功的企业家，曾被《TIME》和《Inc.》杂志报道，并创办了专注于播客社区建设、成长和盈利的“Podcasters’ Paradise”。“EntrepreneurOnFire”每月拥有超过80万独立下载量，嘉宾包括Seth Godin、Tim Ferriss、Barbara Corcoran等知名人士。 **学习资源：** 每章节均附带PDF格式的幻灯片。 本课程适合所有希望通过播客实现盈利的播客主。
Every month, John generates over $150,000 directly as a result of his Podcast: EntrepreneurOnFire. You can find detailed reports of all of John's income reports at EntrepreneurOnFire.com/income. In this course, John shares the top 8 ways to monetize your podcast in 8 separate and detailed modules. The modules include ways to monetize your Podcast via: Sponsorships EVERYTHING you need to know Rates to negotiate Email scripts to use Sample contracts to protect yourself How to actually insert a sponsorship into a Podcast MUCH much more on how EntrepreneurOnFire generates over $40,000 every month via Sponsorships alone. Coaching The steps to take for 1 on 1 coaching Group Coaching What rates you should charge Getting certified How to find perfect clients. Books The power of Amazon How the power of free can generate HUGE income for you in the long run Masterminds The step by step through the process I created to launch FireNationElite HowFireNationElitegenerates 5-figures in recurring revenue every month. Joint Ventures How they can be used as a powerful tool to monetize your Podcast Create priceless relationships for the life of your business Speaking Everyone's #1 Phobia, The ways you can leverage your Podcasting into speaking opportunities and into revenue! Affiliate Relationships The benefits of setting up the right affiliate relationships 2 affiliate relationships you can sign up for today 1 specifically that is a HOMERUN for EVERY Podcaster Products and Services Why there are the number one revenue generator for EntrepreneurOnFire How to find out the perfect products to create for your audience. How to test them How to determine proof of concept Tools to use to create and SELL these wonderful products and services to your audience...and beyond! **Every section is accompanied by the slides in a PDF format. John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named "Best in iTunes 2013". John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters' Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 800,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki. Recaps of the 600+ episodes and MUCH more can be found at EOFire.com.
