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所在平台: Udemy |
课程主页: https://www.udemy.com/course/monetization-strategy-and-value-based-pricing/
课程评论：没有评论
Coursera课程《商业策略分步：货币化与定价》旨在帮助您掌握最大化企业价值的策略。 本课程提供一个详细的、可反复使用的指导方法，帮助您系统地制定货币化和定价策略。您将学习： 1. **设计货币化策略**：如何规划您的收入来源。 2. **识别定价模型**：选择最适合您产品的定价方式。 3. **产品估值**：准确评估您的产品价值。 4. **设定标准价格**：制定有竞争力的价格。 5. **测试与分析**：通过数据分析优化定价。 6. **推广与优化**：有效推广并持续改进定价策略。 课程将涵盖商业原则、客户细分、价格歧视、定价模型、产品组合、研究技术、价格弹性、亏损领先策略、心理价位、促销活动以及定制交易等关键概念，以提升企业价值。 无论您是初学者还是有经验的学习者，本课程都将用简洁易懂的语言解释专业术语和技巧，并迅速高效地涵盖从货币化策略到价格优化的整个流程。课程中将穿插分析最佳实践案例，并通过测验巩固学习成果。
How do you make the most money from your business strategy and product portfolio? How do leading companies select their price models, set their prices, and run promotions to maximize their business value?In this course, I take the guesswork out of your monetization and pricing strategy by giving you a detailed step by step methodology that you can revisit again and again to make sure your approach to monetization and pricing is comprehensive, thoughtful, and optimal. In just over an hour, I'll guide you through a straightforward approach that you can immediately apply to 1) design your monetization strategy; 2) identify a price model; 3) value your product; 5) set standard prices; 5) test and analyze; 6) promote and optimize.Upon completion, you will understand how to use Business Principles, Segmentation, Price Discrimination, Price Models, Packaging Options, Research Techniques, Price Elasticity, Loss Leaders, Psychological price points, promotions, and Custom Deals to increase business value.To support both beginners and advanced learners, this course introduces the terms and techniques simply and in plain English but moves quickly and efficiently to cover the entire flow from monetization strategy to price optimization. Along the way we'll discuss best-in-class companies, show analytics in action, and reinforce the lessons with quizzes.
