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所在平台: Udemy |
课程主页: https://www.udemy.com/course/modernmarketingforeventprofs/
课程评论：没有评论
课程名称：Events 3.0: 现代活动营销专业人士 课程概述：在过去的30年中，活动行业经历了巨大的变革，从物流到体验式活动，现在已经成为营销团队的重要一员。为了保持竞争力，活动专业人士需要能够清晰地讨论活动如何推动收入，并能够与营销和销售部门无缝合作。本课程旨在确保您的活动职业不再是死胡同，而是成为营销活动的中心，使您能够成为营销团队中更具战略性的成员。 在本课程中，您将学习基本的营销术语以及如何在商业中应用这些知识，创建与市场销售漏斗相一致的观众获取和内容策略，以推动活动的参与度。此外，您将学习如何为您的季度或年度活动计划构建全面的活动策略。课程还将介绍市场营销自动化工具、基于账户的营销策略，以及如何利用客户倡导程序推动销售管道和收入。完成本课程后，您将能够在营销和销售组织中自信地进行交流，并良好地向高层管理人员展示，从而为自己在活动营销职业中的晋升奠定基础，扩大向上发展机会。
The event profession has evolved dramatically over the last 30 years, from logistics to experiential and now into a full-fledged member of the marketing team. To stay competitive, event professionals need to speak intelligently about how events drive revenue, as well as be able to work seamlessly across the marketing and sales organizations. This course will help ensure that your event career is not a dead-end job, but is recognized as the hub of marketing activity, positioning you to be a more strategic member of the marketing team. In this course, you will learn basic marketing terms and how to apply them in business, as well as how to create an audience acquisition and content strategy that aligns with the marketing funnel to drive attendance to your events. You'll also learn how to create a full funnel event strategy for your quarterly or annual event plan. You'll leave with knowledge of marketing automation tools, account based marketing, and event how to leverage a customer advocacy program to drive pipeline and revenue. You'll be able to not only maneuver throughout your marketing and sales organization and present to executives confidently, but you'll position yourself for upward mobility in your event marketing career and have greater opportunity to climb the ladder.
