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所在平台: Udemy |
课程主页: https://www.udemy.com/course/modern-marketing-with-seth-godin/
课程评论：没有评论
课程名称：现代营销与塞斯·高丁 概述：这门课程旨在帮助你服务客户、发展业务并产生积极的影响。它讲述了如何让信息传播、与市场互动，以及现代营销如何能有效地改善你的项目。塞斯·高丁是全球最受欢迎的营销博主，畅销书作家，因其现场演讲和在线教学而闻名。这是他四个月小组研讨会的重点内容首次以自学课程形式呈现。 本课程针对那些真正愿意理解营销的人，而非寻求快速捷径和战术技巧的人。它适合那些希望正确执行，而不是简单追求浮华的人。完成超过45节课程后，你的营销策略将变得更加清晰，你的同理心也会加深，你将开始以实际的市场状态来看待市场，而不再只是幻想它是你所希望的样子。 该视频精华课程包含所有课程内容，但不包括案例研究或讨论。超过15,000人曾参与高丁的营销研讨会，但你也许更喜欢独自学习并随时调整学习节奏。如果这正是你所寻找的，那么这将是一个很好的开始。 营销传奇杰伊·莱文森曾这样评价塞斯：“把里奥·伯内特、大卫·奥吉尔维、比尔·伯恩巴赫和马克·吐温的智慧结合在一起，再剃掉他们的头发，剩下的就是塞斯·高丁。” 现在，是时候第一次就把事情做好了。
Serve your customers, grow your business, make a difference.This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months' long group Seminar are now available as a self-paced solo course.There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.More than 15,000 people have worked together learning from Godin's Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that's what you're looking for, this is a great place to begin.Here's what marketing legend Jay Levinson had to say about Seth:Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.Isn't it time you did it right the first time?
