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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mobile-marketing-masterclass/
课程评论：没有评论
课程名称：移动营销大师班 课程概述：移动广告的相关课程较少，而移动营销与桌面广告存在显著的区别。首先，移动设备屏幕较小，这意味着广告的设计和展示方式与桌面截然不同。其次，搜索引擎呈现广告和选择有机搜索排名的方式也不相同。例如，您可能在桌面版Google搜索中位于第一页的第一位，但在移动版上却可能位于第五位。这是因为Google在移动端考虑了其他因素，因此您需要确保您的SEO策略专门针对移动设备进行调整。此外，超过90%的社交媒体用户通过移动设备而非桌面访问，消费者行为趋势也随之改变。用户在移动端的意图与桌面上的不同，移动设备还提供24/7的用户接触机会，从而增加了接触受众的可能性。 因此，本大师班旨在教授您掌握移动营销所需的工具和技术。我们将向您展示如何为您的移动营销活动获取最佳投资回报，无论是针对B2B还是B2C业务。您还将学习如何使用分析工具评估您在移动营销活动中的表现，以便优化潜在客户获取和客户互动。我们将为您提供网络友好的解决方案、洞察和未来移动趋势的信息。
There are limited courses based on mobile advertising and the truth is it's vey different to advertising on desktop. There are many differentiating factors, for example;1. You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop.2. Search engines display your ads, and select your organic search position in the search engine results page in a different way, for example; you could appear in position 1, on page 1 in google search on desktop, but appear in position 5 on page 1 on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure your SEO strategy is also tailored for mobile3. Over 90 % of Social media audience's use mobile over desktop4. Consumer behaviour trends have changed5. The user intent can also be different on mobile then on desktop6. Finally, Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audienceTherefore, this masterclass has been designed to teach you the tools and techniques you need to master mobile marketing;We'll show you how to get the best ROI for your mobile marketing efforts, whether for a B2B or B2C businessYou'll also learn how to use analytical tools to evaluate and assess your mobile marketing activities so you can optimise them for lead generation and customer engagementWe will provide you with web friendly solutions, insight and mobile trends of the future.
