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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mobile-app-marketing-learn-app-monetization-from-scratch/
课程评论:没有评论
课程名称:移动应用市场营销:从零开始学习应用货币化 课程概述: 欢迎参加“移动应用市场营销:从零开始学习应用货币化”课程。该课程旨在教授移动应用货币化策略,帮助学员创建一个可盈利的应用业务。您是否想要创建一个成功的移动应用业务?您是否知道如何通过谷歌广告、用户获取、应用安装活动、Facebook广告等方式赚钱?本课程将帮助您解答以下问题: - 如何将您的应用盈利化? - 如何在应用中投放广告? - 如何将非付费用户转化为付费用户? - 您可以向订阅者销售什么? - 如何重新吸引您的用户? 该课程面向从初学者到高级广告货币化专家、应用开发者、移动应用创业者、市场营销及广告顾问等各类人群,旨在帮助他们学习如何成功市场化、推广和货币化应用,带来可观收入。 课程将包含以下内容: - 关键指标(收入指标、用户获取、参与度跟踪等) - 应用发布流程 - 应用货币化类型 - 广告货币化(广告网络、广告调解平台、广告投放策略) - 广告投放策略(横幅广告、原生广告、插页广告、奖励视频广告) - 广告货币化技巧 - 内购货币化 - 订阅模式 - 提高用户留存的技巧 通过本课程,您将获得由OAK学院的经验丰富的开发者和市场营销专家提供的专业指导。您将了解谷歌广告的使用,包括如何优化关键字、选择目标受众和提高广告内容质量,从而有效推广您的应用。 课程特色: - 课程视频采用高质量制作,确保最佳学习体验。 - 终身访问课程内容。 - 快速友好的支持和问答专区。 - 可下载的Udemy完成证书。 立即加入我们,开始“移动应用市场营销:从零开始学习应用货币化”课程,您将获得全面的支持,解答您的任何问题。期待在课程中与您见面!
Hello there,Welcome to the "Mobile App Marketing: Learn App Monetization From Scratch" course.Mobile app monetization strategies to monetize your app, create a profit-generating app business Mobile App MarketingDo want to create a successful mobile app business? Google ads, user acquisition, app install campaign, Facebook ads, app monetizationDo you know;How to make money with your Apps?How to put Adds ads into your Apps?How you can turn a non-paying user to a paying user?What can you sell to your subscribers?How can you re-engage with your users?If you want to learn all the answers "Mobile App Marketing: Learn App Monetization From Scratch" course is the perfect place for you to start.This course is specifically designed for the Beginner all the way up to Advanced;Ad Monetization Experts,App DevelopersMobile App entrepreneurMarketing, strategy, and ad consultants who want to expand their business and offer more to their clients,Technical or non-technical entrepreneurs who needs to learn how to successfully Market, Promote and Monetize your apps, so that you can actually make a living doing what you enjoy the most! Why would you want to take this course? Everyone is talking about design, coding but no-one is talking about how to make money with apps. There are a tons of tutorials for how to make game, but everyone is silent about making money with apps and they are keeping it as a secret. We believe the power of sharing. Sharing is caring, any? So we decided to come out and teach you how to actually make money with apps. In this course we will cover;Key Metrics ( Revenue Metrics, User Acquisition, Engagement Tracking, etc )App Publishing ProcessApp Monetization TypesAd Monetization ( Ad Networks, Ad Mediation Platforms, Ad Placement Strategies )Ad Placement Strategies ( Banner, Native, Interstitial, Rewarded Video )Ad Monetization TipsIAP MonetizationSubscription ModelRetention Increasing TipsApp MonetizeMonetize AppMobile app marketingApp MonetizeAndroid App MonetizeWhen you enroll, you will feel the OAK Academy`s seasoned developers and marketing experts' expertise. What is Google Ads (Adwords)?Google Ads (formerly called Google Adwords) is a digital advertising platform where businesses can bid money on relevant keywords to display advertisements for their products and services on online channels. The online advertisements appear as sponsored results on Google search engine result pages or display ads on websites and mobile apps in Google's Network. The platform assigns each ad a page position based on the bid's size combined with the advertisement's quality (determined by Google's Quality Score metric). The business then pays via a Cost Per Click (CPC) model for the number of clicks the ad receives. Within the Google Ads platform, businesses can view their online ads' metrics and performance, set goals for their advertising efforts, and set audience targeting parameters.Do Google Ads work for small businesses?Google Ads can work well for small businesses when optimizing keywords and targeting relevant online audiences. Since millions of consumers use Google every day to search for products and services, advertising through Google Ads can be a great way for a business to get in front of consumers searching for similar offerings. The success of Google Ads for a small business often depends on the nature of the products and services, the keywords the business chooses to bid on, and their methods for targeting the right customers online. Google Ads is a good fit for small businesses that operate primarily or entirely online, businesses with a high customer lifetime value (LTV), and businesses that can benefit from targeting their customers geographically or by online search interest.How successful are Google Ads?With the right advertising strategy, Google Ads can be very successful in helping a brand get its products and services in front of more consumers online. The success of Google Ads often depends on a business' strategy for targeting the right audience and the quality of its ad content. Google Ads are more likely to be successful for businesses that conduct keyword research to optimize their bids on relevant keywords that they can rank highly for within their budget; and those that produce high-quality ad content, including graphics and landing pages that offer real value to their audiences.What is the difference between Google Ads and Adsense?Google Ads is the platform businesses use to advertise online, while Google AdSense is the platform websites use to host those online ads in exchange for payment. Google Ads is an online advertising platform where businesses pay to have their ads displayed online. Based on a business' advertising budget, Google Ads will place the digital ads on the pages of Google results or on websites that belong to Google's Network. Google AdSense is a program that anyone who owns a website can join, to become a part of Google's Network. Through Google AdSense, the website owner allows Google Ads to automatically display relevant advertisements on their site and receives payment based on the number of views those ads receive.Step-by-Step WayBy the end of the course, you'll have a firm understanding of how to make money with apps. The good news is since the Free and popular tools are used you don't need to buy any tool or application.Video and Audio Production QualityAll our videos are created/produced as high-quality video and audio to provide you the best learning experience. You will be,Seeing clearlyHearing clearlyMoving through the course without distractions You'll also get:Lifetime Access to The CourseFast & Friendly Support in the Q & A sectionUdemy Certificate of Completion Ready for DownloadDive in now!Mobile App Marketing: Learn App Monetization From ScratchWe offer full support, answering any questions.See you in the course!