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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mmm-masterclass-facebook-robyn-tutorial-for-marketing/
课程评论：没有评论
《MMM Masterclass - Facebook Robyn 营销教程》是一门旨在帮助营销人员和数据科学家掌握自动化营销组合模型（MMM）的实用课程。课程的核心是介绍和教授如何使用 Facebook Robyn — 一个开源的MMM代码。 **课程亮点：** * **应对行业变化：** Robyn 的MMM方法论不受Cookie限制和iOS14更新的影响，使其成为2022年最受欢迎的营销分析方法之一。 * **实际操作导向：** 课程侧重于实践，教您如何： * 创建一个预测模型 * 发现各营销渠道的饱和点 * 衡量营销投资随时间产生的效果 * 优化广告预算分配以最大化转化 * **免费且强大：** Robyn 对所有企业免费开放。 * **解决入门挑战：** 课程理解到使用R语言运行Robyn初期可能会有难度，因此提供详尽的教程，涵盖Robyn的介绍、安装、运行以及如何解读洞察并做出决策。 * **未来导向的分析：** 本课程被定位为高级营销组合建模的终极指南，尤其适用于“无Cookie”时代。它不依赖Cookie技术，而是通过统计技术衡量投资的有效性。 **先修要求：** * 具备R编程技能。 * 了解基础统计学知识，以获得最佳学习效果。 本课程旨在提供最前沿的营销分析和营销科学知识，帮助您在不断变化的营销环境中取得成功。
How much should I spend on each channel to Maximize conversions?Let me introduce to you Facebook Robyn: an automated Marketing Mix Modeling (MMM) Open Source code.This methodology has not been affected by cookie restrictions and IOS14, for this reason, MMM has become one of the most adopted methodologies for Marketing Analytics in 2022.The course has been designed to be extremely practicalin this course you will learn to use Facebook Robyn and:- Create a predictive model- Discover Saturation points on each channel- Measure the effect over time of your marketing investments- Distribute advertising budget to maximize ConversionsEvery business can use it for free.It uses R programming language to run, and from my experience, it can be a little rough to understand it at the beginning.For this reason, we created a Course on Udemy with tutorials on:- What is Facebook Robyn- How to Set it up- How to run it- How to understand insights and deduct decisions.This is a definitive guide on how to run advanced Marketing Mix Modeling that can help marketers and data scientists to analyze performances in a Cookieless world.In fact, this methodology does not use cookie technology to track performance instead uses statistical techniques to measure the investment effectiveness to our sales.This course will need programming skills using R and a basic statistics understanding in order to get the best value.I'm super happy to promote it here, hope you can get the most value from this course.Don't hesitate to ask new videos or new questions, we are here to provide the best marketing analytics and marketing science courses on Udemy.
