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所在平台: Udemy |
课程主页: https://www.udemy.com/course/microsoft-mb-260-customer-data-platform-specialty/
课程评论：没有评论
**Coursera 课程总结：Microsoft MB-260 (客户数据平台) 精通课程** 本课程旨在帮助学员掌握 Microsoft MB-260 客户数据平台 (CDP) 专长，使其能够构建解决方案，深入了解客户画像，追踪客户互动活动，并提升客户体验。CDP 能够整合线上线下多源异构数据，创建客户的单一、连贯、全面的视图，进而支持营销人员开展精准、个性化的营销活动。 **CDP 的核心功能包括：** * 数据摄取 * 身份解析 * 数据处理 * 实时细分 * 数据同步与分发 **CDP 的主要使用者群体包括：** * 营销部门 * 销售运营 * 增长运营 * 营销增长 * 数据运营 * 数据工程师 **本课程将涵盖以下五个主要主题：** 1. **利用 Dynamics 365 Customer Insights 识别和消费受众：** 学习如何运用 Dynamics 365 Customer Insights 识别目标客户群体。 2. **数据源导入、处理与加载：** 掌握使用 Power Query 导入、清洗、转换和加载数据，以及处理 Microsoft Dataverse 数据集。 3. **构建统一客户画像：** 学习设置重复记录、匹配条件和源字段，以建立客户的统一画像。 4. **配置索引、关系、活动、度量和细分：** 深入了解如何配置 CDP 的索引、关系、客户活动、度量以及进行客户细分。 5. **利用机器学习增强客户数据：** 学习如何运用机器学习模型丰富客户数据，识别品牌偏好，并预测客户订阅流失。
Master Course in Microsoft MB-260 - Customer Data Platform SpecialtyAn online and offline customer data platform combines disparate online and offline data sources to create a single view of your customers.It can validate your skills and help open career doors if you specialize in building solutions that provide insight into customer profiles, track engagement activities, and improve customer experiences.Customer data platforms (CDPs) are used for marketing. You can build a single, coherent, complete view of your customers by collecting and combining first-party data from multiple sources. Then, marketers can use it to create targeted, personalized campaigns.CDPs (customer data platforms) have these key features:Ingestion of data.Resolution of identity issues.Processing data.Segmentation in real-time.Synchronization and syndication of data.Who uses a CDP the most?Although sales, demand generation, and other go-to-market teams will ultimately benefit from a CDP, these jobs are often the ones working on it and managing it after it's implemented:· The marketing department· Operational aspects of sales· Operational growth· Marketing growth· Operations with data· Data engineerHere are the five major topics I'd like to cover in this master's course:1. Use Dynamics 365 Customer Insights to identify your audience and consume it2. Data sources imported with Power Query, data cleaned, transformed, and loaded, Microsoft Dataverse data sets3. Establish a unified profile for customers by setting up duplicate records, matching conditions, and source fields4. Configurable indexes, relationships and activities, Measures and Segmentation5. Utilize machine-learning models to enrich data, enhance brands and interests, and predict subscription churn
