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所在平台: Udemy |
课程主页: https://www.udemy.com/course/microsoft-mb-220-dynamics-365-marketing-functional-consultant/
课程评论：没有评论
课程名称：基础课程：微软MB-220（营销顾问） 课程概述： 基础课程：微软MB-220（营销顾问）是Microsoft Dynamics 365营销功能顾问的基础性101级课程。本课程旨在帮助学员掌握微软Dynamics 365营销功能顾问的相关概念。学员将学习如何实施解决方案以转化潜在客户、提升品牌认知、规范全渠道信息传递并提供有价值的洞察。具体内容包括设置电子邮件营销、建立实时客户旅程、通过个性化体验培养潜在客户、整合LinkedIn、组织活动、进行客户声音调查，以及进行客户数据的细分、评分，同时遵循数据隐私和安全法规。 本课程旨在为商业所有者和管理者提供来自功能顾问的建议与支持，配置技术解决方案以满足客户的需求。通过使用微软Dynamics 365进行客户互动和营销，本课程将帮助客户和潜在客户入门并取得成功，侧重于无代码/低代码的营销功能。无论你是一家刚起步的小企业，还是希望在营销领域扩展的大型企业，营销顾问都会与各种客户合作。 本课程将覆盖以下五个主要主题： 1. 实施Microsoft Power Pages、微软Dynamics 365营销、整合CMS系统和管理营销环境。 2. 创建可重用的内容块，上传图像，管理关键词及配置内容设置。 3. 管理营销电子邮件和资产，发送外部消息、推送通知及微软Teams聊天。 4. 设置活动通行证，管理会议、发言人和赞助，以及创建活动记录。 5. 管理潜在客户数据、潜在客户评分、账户、细分客户群、客户旅程、社交媒体、电子邮件和网站数据。 附加课程2025： 1. 分析与优化营销绩效 立即报名，开始学习吧！
Fundamental Course: Microsoft MB-220 (Marketing Consultant) Microsoft Dynamics 365 Marketing Functional Consultant (101 level course)This course helps candidates learn the concepts for Microsoft Dynamics 365 Marketing functional consultants. In this role, candidates implement solutions for converting leads, building brand awareness, standardizing omnichannel messaging, and delivering insights.You're going to set up email marketing, set up real-time customer journeys, nurture leads with personalized experiences, integrate LinkedIn, organize events, conduct Customer Voice surveys, segment, score, and stay on top of data privacy and security regulations as you configure the core marketing application.Business owners and managers get advice and support from functional consultants about technology. Technology-based solutions are recommended and configured to meet clients' needs.Using Microsoft Dynamics 365 for Customer Engagement and Marketing, this generalist will help clients and prospects get started and succeed. It's about no-code/low-code marketing functionality. Whether you're a small business just starting out, or a huge enterprise looking to expand into the marketing area, a marketing consultant works with a wide range of customers. It's not just about being good at configuring Marketing, but also about translating the client's business needs into functional requirements so you can decide between using an out-of-the-box or a configured arrangement to fit the client's needs.Here are the five major topics I'd like to cover in this fundamental course:1. Implementing Microsoft Power Pages, Microsoft Dynamics 365 Marketing, integrating CMS system, managing marketing environments2. Create reusable content blocks, upload images, manage keywords, and configure content settings3. Manage marketing emails and assets, outbound messages, push notifications, and Microsoft Teams chats4. Set up event passes, manage sessions, speakers, and sponsorships, and create the event record5. Data on leads, lead scoring, accounts, segments, customer journeys, social, emails, and websitesAdditional lecture 2025:1. Analyzing and Optimizing Marketing PerformanceEnroll now and learn today!
