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所在平台: Udemy |
课程主页: https://www.udemy.com/course/microsoft-bing-ads-course-complete-step-by-step-guide/
课程评论：没有评论
课程名称：微软（必应）广告课程完整逐步指南 概述：本课程深入探讨微软广告的转型生态系统，利用生成AI和独家合作伙伴关系，帮助广告主触达数十亿潜在客户。课程内容展示了如何在微软的综合网络中最大化广告效果，包括必应搜索和Netflix流媒体等平台。 学习内容： - 掌握在必应、雅虎和DuckDuckGo上的搜索广告 - 在MSN、Edge和Outlook上创建引人注目的展示广告和原生广告 - 在高端流媒体平台上部署视频广告活动 - 利用微软的程序化解决方案：Invest DSP、Monetize和Curate 微软的竞争优势： - 基于AI的目标定位和优化 - 品牌安全的优质环境 - 与主要平台的独家合作关系 - 在所有接触点提供丰富的广告体验 - 先进的受众智能分析 本课程非常适合希望充分利用微软全漏斗广告解决方案的市场营销人员，从搜索意图到流媒体互动，掌握创建引人注目的广告活动的工具，以在当今不断发展的数字环境中取得优秀成绩。 核心技能与能力： - 精通微软广告活动的创建 - 使用优化竞标策略实现高性价比的点击 - 采用经过验证的技术高效构建综合关键词列表 - 在微软广告网络上生成合格流量 - 部署跨平台广告活动，包括搜索、展示和视频格式 适合对象： - 希望扩展至谷歌广告以外的数字营销人员 - 寻求接触新受众的企业主 - 希望掌握微软广告生态系统的营销专业人士 - 对成本效益高的数字广告解决方案感兴趣的任何人
Explore Microsoft Advertising's transformed ecosystem, leveraging generative AI and exclusive partnerships to reach billions of potential customers. This guide showcases how to maximize your advertising impact across Microsoft's comprehensive network, from Bing search to Netflix streaming.Learn to: - Harness search advertising on Bing, Yahoo, and DuckDuckGo - Create engaging display and native ads across MSN, Edge, and Outlook- Deploy video campaigns on premium streaming platforms - Utilize Microsoft's programmatic solutions: Invest DSP, Monetize, and Curate DiscoverMicrosoft's competitive advantages: - AI-powered targeting and optimization - Brand-safe premium environments - Exclusive partnerships with major platforms - Rich ad experiences across all touchpoints - Advanced audience intelligence Perfect for marketers seeking to leverage Microsoft's full-funnel advertising solutions, from search intent to streaming engagement. Master the tools to create compelling campaigns that drive exceptional results in today's evolving digital landscape.Core Skills & Capabilities:Master Microsoft Advertising campaign creationAchieve cost-effective clicks using optimized bidding strategiesBuild comprehensive keyword lists efficiently using proven techniquesGenerate qualified traffic across the Microsoft Advertising NetworkDeploy cross-platform campaigns spanning search, display, and video formatsThis course is ideal for:Digital marketers seeking to expand beyond Google AdsBusiness owners looking to reach new audiencesMarketing professionals wanting to master Microsoft's advertising ecosystemAnyone interested in cost-effective digital advertising solutions
