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所在平台: Udemy |
课程主页: https://www.udemy.com/course/micro-influencer-marketing-on-instagram/
课程评论：没有评论
课程名称：Instagram上的微影响者营销 课程概述： 本课程旨在向您介绍微影响者营销在Instagram上如何显著提升品牌或业务的销售投资回报率，即使是在有限预算或仅通过产品或服务的交换评论下。通过提供沉没成本产品或服务，可以降低营销费用，从而提高品牌知名度和客户流量，为品牌发展提供机会。课程教授您如何利用有限资源通过有机方法扩展这一营销活动，甚至有机会在Instagram社区中实现病毒式传播。 在课程中，您将学习如何策划有合理商业意义的以物换物的活动，并了解如何有效联系对这种提议感兴趣的微影响者。您只需提供一个有吸引力的合作提议，即可与微影响者合作，从而获得品牌曝光，实现双赢局面。此外，课程还举例说明了在新加坡某些行业成功的案例，强调了投资回报率方面的实绩。 通过学习本课程，您将能够理解理论，并通过现实生活中的案例将这一概念应用于您的地域，体验同样的营销策略带来的效益。该课程的内容通用性强，因此在各地均具有参考价值。
Learn why micro influencer marketing on instagram can help boost your brand or business' sales ROI tremendously, with a small budget or even with just barter trade products or services for review. Lower your cost on marketing by offering your sunk cost products or services to increase awareness, customers traffic/eyeballs to give your brand a shot. Scale up this campaign using little resources through the organic method with chance to hit virality in the instagram community. Learn how to curate campaigns with barter trade offers that make commercial sense for your business or your clients' businesses and how to reach out to micro influencers who are interested in such an offer. You need only a very attractive proposition to work with micro influencers and you will get your brand awareness out there collaborating with them, in a win-win fashion. This course will give you some examples of certain industries that worked well in the geography of Singapore, where real success in terms of ROI was achieved. You should be able to understand the theories and see for yourself the practical examples (real life) and apply this concept to your geography. The concept is the same and this is why this course is useful for.
