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所在平台: Udemy |
课程主页: https://www.udemy.com/course/michael-serwa-how-to-build-a-six-figure-coaching-business/
课程评论：没有评论
课程名称：如何建立一个六位数教练业务 课程概述： 在这个过程中，您将学习如何将教练事业转变为成功的商业模式。尽管我们所做的工作是为了改变生活，但如果不将其视为商业并加以专业化，就会面临经济困境。许多教练学校提供虚假的承诺，认为获得认证后就能轻松成功，但事实远非如此。成功的关键在于了解教练业务的商业侧。 本课程由经验丰富的教练主讲，他在成立网站仅两年半后便实现了超过十万英镑的收入，并且在2017年至2022年间，每年的收入均在五十万英镑以上。成功来自于对商业的热爱和理解，以及对帮助他人的追求。 课程内容涵盖了以下三个关键领域：市场营销、销售和品牌塑造。即使您是一位出色的教练，如果不掌握这些领域，成功的机会也是微乎其微的。仅仅观看视频无法确保成功，实际运用课程中教授的知识，才能帮助实现理想的成就。 课程中将讨论的主要内容包括： - 如何将自己视作企业家而非仅仅是教练，良好的教练技能仅占20%，其余80%是关于商业管理的理解。 - 销售的重要性，以及如何克服对销售的负面看法。 - 如何建立一个有效的网站，以及为什么许多教练网站无法产生效果。 - 客户获取策略，包括广告、活动演讲、内容创作、推荐和社交媒体的有效利用。 - 初次咨询和销售谈话的有效策略，以及面对面交流的重要性。 - 收费与定价策略，包括为什么按小时收费是一个错误。 - 灵活的工作安排和会话时长的选择。 - 品牌的重要性以及如何进行收入生成合作伙伴关系的建立。 如果您希望在教练行业中脱颖而出并实现经济自由，这门课程将为您提供必要的工具和战略。
I truly believe we have the best profession in the world - changing lives and being paid for it. As noble as what we do is though, unless we run it like a business (and become pros), we're just nice people who like to help others, struggling to make ends meet. Many coaching schools sell the illusion that as soon as you get certified (with them, of course), you then build your website and charge £100 per hour straight away, nice and easy. Except that it doesn't work like that.Most successful coaches I know (myself included) are not even certified. Coaching is the easy part you see. In theory, anyone can become a coach. It's the business of coaching that is more complex, and understanding the business side is what makes a difference between making it or not making it in coaching.And that's where my course and I come in.I know I'm a great coach. Some of my clients would tell you that I'm the best. But that's not why my business grew to six figures (over 100k turnover over a 12 month period), only two and a half years after I built my website, and why I've been averaging 500k every year between 2017 and 2022, exclusively from one-to-ones. It happened because I love and understand business almost as much as I love helping people. And because I do, I can help MORE people.Every successful business is one which has mastered the art of MARKETING and SELLING, and the really successful ones have also mastered the art of BRANDING.These are the three fundamental areas I cover in this course. No matter how gifted you are as a coach, without mastering them, you have ZERO chance of succeeding in a big way. Does it sound harsh? Maybe. It's also true.Make no mistake, just watching the videos won't make you successful. However, implementing what I'm going to teach you will make you as successful as you want to be. After all, if you do what I did, you will get what I got. It's as simple as that.The course is PACKED with all the best stuff I've learnt in nearly a decade of being in a game. And since I approached this journey like a mad scientist, I've learnt A LOT which allows me to work with people I love, who are happy to invest a lot of money because they believe I can help.Some of the things covered in the course include:Why you absolutely HAVE TO think about yourself as, and act like, a business person - not just a coach. Being a good coach does maybe 20% of the job. The remaining 80% is understanding the business of coaching.Selling, selling, selling. The key element of any business. As long as you see selling as something 'dirty', you're setting yourself up for failure.How to build a website that converts and why most of the coaching websites out there don't work.How to find clients:- Advertising: Google vs Facebook and LinkedIn ads- Speaking at events: I have spoken at around 250 and I tell you how you can too- Content creation: Writing (blogs, articles, books) and Youtube- Referrals: How to maximise on them- Social media profile and how to use different social media platformsWhy I always reply to enquires within 24 hours and why you should do the same.How to run initial consultations (sales conversations) and why doing them face-to-face is better than on the phone or Zoom (I have run around 2000 of them to date, face-to-face, around two hours each).How to charge for your services and how much to charge. Why charging per hour (rather than upfront for a set number of sessions) is a really bad idea.Why you shouldn't work with people you don't like AND, why in the very beginning you should work with anybody who wants to work with you.How flexible you should be in terms of the days and times you work.Length of sessions: 45-60 minutes or more and why.Why I don't have a niche (in a traditional sense) and how important that has been to my success.Thinking about yourself as a brand and why this is so important if you really want to make it BIG.How to create income-generating partnerships.
