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所在平台: Udemy |
课程主页: https://www.udemy.com/course/merchandising-retail-business-retail-management/
课程评论：没有评论
课程名称：硕士课程：商品管理、零售业务与管理 课程概述：本硕士课程聚焦于商品管理、零售业务及零售管理的各个方面。商品管理活动旨在促进和销售产品，其核心目标是让顾客购买产品。商品陈列也称为视觉商品管理，它通过特定的形象展示产品，包括展台、装饰和标牌等，吸引顾客的注意力。零售业务的定义是将产品以小批量销售给消费者，顾客购买后不会再次转售。零售管理的目标是确保客户喜欢的实体或数字零售店提供他们所需的商品、服务和体验。 课程主要内容包括： 1. 商品管理、零售业务及零售管理的基础介绍 2. 商品分类管理、零售标准及相关活动 3. 零售管理中的零售定义及其重要性 4. 零售商业模型、创意、预算及其优势概述 5. 成为商品策略分析师和零售业务分析师的最佳途径 该课程将帮助学员深入了解零售行业，并掌握相关的管理策略与技巧。
Master course in merchandising, retail business and retail managementHOW DOES MERCHANDISING WORK?A merchandising activity is anything that helps promote and sell products to customers. Shoppers are motivated to make purchases when merchandising is displayed in a way that motivates them.It's also called visual merchandising, and it's how the retailer arranges products based on an image. There are displays, decorations, and signs that complement the products.While merchandising has a lot of scope, its ultimate goal is very straightforward: to get products into people's hands and basketsRetail business is:Retail is when products are sold to consumers in small quantities. After they buy something, they don't sell it. That's right, the buyer doesn't resell. In the retail sector, the buyer is where it all ends. The ultimate consumer is the purchaser.Here's what retail management is:The goal of retail management is to make sure the physical or digital retail stores they love offer the products (merchandise), services, and experiences customers want.The 5 major topics I'd like to cover in this master's course are:1. Introduction to Merchandising, Retail Business, and Retail Management2. Category management, merchandising standards, and activities in retail3. What is retailing in retail management, why is it important?4. An overview of retail business models, ideas, budgets, and benefits5. The best way to become a merchandising strategy analyst and retail business analyst
