|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/merchandising-adaptive-fashion/
课程评论：没有评论
课程名称：商品化无障碍时尚 - 购物体验 课程概览： 本课程深入探讨残障人士的购物体验。通过理解他们的购物需求，我们可以更好地进行无障碍时尚的商品化，从而让残障消费者能够购买到经过精心设计的无障碍时尚产品。 虽然本课程主要面向商品化专员、买手和电子商务专家，但了解无障碍时尚商品化的过程，对设计师、技术设计师、生产经理、营销团队、公司高管等也会大有裨益。 课程先修要求： * 课程1：无障碍时尚导论 * 课程2：无障碍时尚史 * 课程3：时尚领域残障包容性的重要性 * 课程4：无障碍时尚顾客深度解析 * 课程5：无障碍时尚市场概览 此外，课程鼓励学习者完成以下课程，以更好地理解正在进行商品化的无障碍时尚产品： * 课程6：无障碍时尚开发1 - 无障碍设计 * 课程7：无障碍时尚开发2 - 通用设计 * 课程8：无障碍时尚开发3 - 合身性与功能性 课程内容： * **讲座1：** 讲师及课程简介 * **讲座2：** 商品化概述，包括无障碍时尚商品化的目标，以及通过分析残障人士购物体验的统计数据来强调商品化的重要性。 * **讲座3 & 4：** 探讨实体店和在线购物的挑战，以及品牌如何改进购物体验以实现更广泛的包容性。 * **讲座5：** 将所学知识应用于评估实体店和在线购物体验。 * **讲座6：** 面料专家 Jessica Hayon 分享她作为残障购物者的亲身经历。
This course, Merchandising Adaptive Fashion, takes a deep dive into the shopping experience of people with disabilities. By understanding the shopping experience, we can properly merchandise adaptive fashion to enable Disabled consumers to shop the thoughtfully developed adaptive fashion. While this course is geared towards merchandisers, buyers, and e-commerce specialists, learning what goes into merchandising adaptive fashion will also benefit designers, technical designers, production managers, marketing teams, company executives, and more. The prerequisites for this course are:Course 1: Introduction to Adaptive Fashion Course 2: History of Adaptive Fashion Course 3: Importance of Disability Inclusion in Fashion Course 4: Adaptive Fashion Customer Deep Dive Course 5: Adaptive Fashion Market OverviewIn addition, students are encouraged to take Course 6: Developing Adaptive Fashion 1 - Adaptive Design, Course 7: Developing Adaptive Fashion 2 - Universal Design, and Course 8: Developing Adaptive Fashion 3 - Fit & Functionality in order to understand what goes into the adaptive fashion that is being merchandised. Lecture 1 provides a brief instructor and course introduciton. Lecture 2 provides a merchandising overview, covering the goals of merchandising adaptive fashion and the importance of merchandising by looking at statistics around the shopping experience of people with disabilities. In lectures 3 and 4, you will learn the challenges of in-person and online shopping and how brands can improve the shopping experience to be more inclusive for all. In lecture 5, we will apply what we have learned to evaluate an in-person shopping experience and an online shopping experience. Wrapping up this course, Jessica Hayon, a fabric specialist, shares her experience as a Disabled shopper in lecture 6.
