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所在平台: Udemy |
课程主页: https://www.udemy.com/course/merch-momentum-a-course-of-action-for-print-on-demand/
课程评论：没有评论
课程名称：Merch Momentum: Print on Demand 行动课程 课程概述：Merch Momentum 的创始人及打印按需领域的资深人士迈克尔·埃桑（Michael Essany）分享了针对卖家和创造者的实用且真实的建议，特别是那些在 Etsy、Merch By Amazon、Redbubble 及其他电子商务平台上销售 T 恤和产品的人士。通过超过 3 小时的视频讲座和 180 页以上的伴随电子书，参与者将学习到以下内容： 1. 如何建立一个能够在变化的时代和经济动荡中持续发展的 POD 业务。 2. 如何设立高效有效的工作流程，以提高生产力，并减轻混乱和创造性混乱。 3. 如何像讲故事者一样思考、行动和创造，而非简单的产品销售者。 4. 如何开发一个强大的设计作品集，涵盖多样化的细分市场、风格和美学，从而提升产品目录的吸引力。 5. 如何识别小众机会，针对充满热情的小众受众进行市场推广。 6. 如何寻找小众灵感，创造全新的设计和产品，以创新的方式增强竞争力。 7. 如何创造引人共鸣的产品信息，让消费者感受到亲和力。 8. 如何以清晰、创造性简单且目的明确的方式设计 T 恤和 POD 产品。 9. 如何撰写强而专业的产品列表，使用有效的关键词，以满足算法和消费者的需求。 10. 如何建立胜利的心态，并专注于一系列行动，以消除分心和情绪阻碍，从而增强专注力、生产力和财务进步。 该课程为希望在打印按需领域取得成功的创业者提供了全面的指导与支持。
Merch Momentum founder and print-on-demand veteran Michael Essany shares actionable, unfiltered advice for entrepreneurs and creators who sell tshirts and products on Etsy, Merch By Amazon, Redbubble and everywhere else in ecommerce.In 3+ hours of video lectures and a 180+ page companion eBook, you will learn:How to establish a POD business that can evolve and endure amid changing times and turbulent economic conditions.How to set up an efficient and effective workflow to boost productivity and mitigate disorganization and creative chaos.How to think, act, and create like a storyteller, not a product seller.How to develop a robust design portfolio of not only diverse niches but also diverse styles and aesthetics, increasing the scope of your catalog's appeal.How to identify niche opportunities and target passionate niche audiences.How to find niche inspiration and create completely original designs and products that can better compete by virtue of being innovative not imitative.How to create compelling product messaging that consumers will feel and embrace.How to design tshirts and POD products with clarity, creative simplicity, and a guiding purpose.How to write strong, expertly keyworded product listings to give algorithms what they want and consumers what they need to know.How to establish a winner's mindset and commit to a series of actions that free your mind from distractions and emotions that impede focus, productivity, and financial progress.
