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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mega-google-analytics-4-course-google-tag-manager-digital-marketing/
课程评论：没有评论
《Mega Google Analytics 4 + Google Tag Manager for Beginners》是一门旨在帮助初学者掌握数字分析核心工具的课程。课程时长约4小时，涵盖38个讲座，将通过实践性的WordPress网站示例，从账户设置、Google Tag Manager设置入手，系统讲解Google Analytics 4 (GA4)和Google Tag Manager (GTM) 的各项功能。 学员将学习如何熟练操作GA4管理后台，设置账户，理解数据流，并利用事件、受众群体和受众触发器来驱动营销策略。课程还将深入讲解Debug View、数据过滤器和提醒等功能，确保数据准确性并支持明智决策。 课程亮点在于其丰富的实践案例，指导学员如何解读和分析数据，创建自定义报告，深入了解页面分析。此外，课程还涵盖了高质量流量获取、Google Signal和人口统计数据、广告系列跟踪等进阶主题，并提供跟踪潜在客户、表单提交和创建推荐事件的实践指南。 本课程强调GA4和GTM的实际应用，从登录事件代码集成到掌握购买事件，旨在帮助学员充分发挥GA4和GTM的潜力，制定变革性的数字营销战略。该课程不仅教授工具知识，更赋能学员，是提升数字营销和效果营销领域技能的宝贵投资，助力学员成为现代分析环境下的数字营销专家。
Embark on a transformative journey into the heart of digital analytics with "Mega Google Analytics 4 + Google Tag Manager for Beginners." This isn't just another course; it's a deep dive into mastering the tools that will redefine your digital marketing strategy. Over 4 hours, spread across 38 designed lectures, you'll unlock the secrets of Google Analytics 4 (GA4) and Google Tag Manager (GTM), tools that stand at the forefront of digital analytics.Right from the start, you're not just learning; you're applying. With a hands-on WordPress Website Example, you'll bridge theory with practice, ensuring that every minute spent is a step toward mastery. The course systematically builds from the ground up-beginning with Account Setup, through to the intricacies of Google Tag Manager Setup, making it perfect for beginners yet rich for seasoned marketers looking to refresh and update their skills.As you go deeper, you'll discover how to navigate the Google Analytics 4 Admin Panel like a pro, master Account Settings for your needs, and unravel the potential of Data Streams. The course covers how to leverage Events for actionable insights, build targeted Audiences, and utilize Audience Triggers to maximize marketing efforts. You'll tackle the complexities of Debug View, Data Filters, and Alerts, tools essential for maintaining data integrity and making informed decisions.The true gem of this course lies in its practical examples for Google Analytics 4 and Google Tag Manager. You'll learn not just to arrange reports, but to read and interpret data, turning numbers into narratives. The exploration of Custom Reports, Page Analyzation, and Custom Page Reports opens up new avenues for data-driven strategies.Beyond the basics, the course propels you into advanced topics with ease. You'll master High-Quality Traffic acquisition, delve into Google Signal & Demographics, and conquer Campaign Tracking. The Google Analytics 4 Advanced chapter and Google Tag Manager sections not only cover the what but the how, with practical guides on tracking leads, form submissions, and crafting recommended events.What sets this course apart is not just the breadth of topics covered, but the depth with which they're explored. From Login Event Code integration to mastering Purchase Events, you're not just learning to use GA4 and GTM; you're becoming adept at harnessing their full potential for transformative digital marketing strategies.In summary, this course doesn't just teach; it empowers. It's an investment in yourself that delivers a better future in the field of Digital Marketing and Performance marketing. Whether you're aiming to elevate your own project or bring invaluable insights to your organization, "Mega Google Analytics 4 + Google Tag Manager for Beginners" is your gateway to becoming a digital marketing maestro in the modern analytics landscape.
