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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mega-digital-marketing-course-a-z-with-placement-preparation/
课程评论：没有评论
课程名称：数字营销课程与实习与就业指导 课程概述： 这是一个全面的数字营销课程，旨在帮助学员在完成学习后能够运用多个平台推广产品，掌握合适的市场营销方法，并深信所推销产品的优势。课程涵盖了网络存在感、网络分析、SEO（搜索引擎优化）、数字广告基础、社交媒体营销等多个重要主题。 主要内容包括： 1. 网络存在感的建立 2. 网页分析与Google Analytics 3. SEO基础： - 关键词研究 - 站内SEO - 站外SEO - 本地SEO及在线目录 - 移动SEO和应用商店优化 4. 数字广告基础： - Google Ads入门 - 搜索广告 - 展示广告 - 视频广告 - 移动广告 - 购物广告及再营销广告 5. 社交媒体营销： - Facebook、Instagram、Twitter、YouTube及LinkedIn等平台的营销策略 - 在线声誉管理 6. 其他重要工具和资源 7. 证书准备与其他学习资源 实践项目： 课程将包含一个集成项目，重点在于推动直接面向消费者的网站的相关流量（无论是有机流量和付费流量）、将流量转化为销售和在社交媒体渠道上建立强大的品牌形象。 课程特色： - 100% 实用课程，确保您从第一讲起就能获得实际操作经验。 - 终身访问未来更新。 - 提供工具、文章和模板。 - 快速且有效的问答支持。 - 可下载的结业证书。 教学目标： - 在线发展您的商业。 - 成为数字营销专家，获得聘用。 - 作为数字营销自由职业者工作。 课程讲师：Gaurav Vishwa，数字营销专家及软件开发者。 无论您是刚入行的社交媒体管理者，还是希望更新最新数字营销知识的从业者，这个课程都将为您提供宝贵的技巧和知识。期待您的加入！
Mega Digital Marketing Course A-Z with Placement PreparationBy the end, you will be able to use multiple platforms to introduce your product, market with the right way, and be convinced that it is the best product for people.Understanding Web PresenceBuilding Web PresenceIntroduction to Web Analytics and Google AnalyticsIntroduction to SEOKeyword ResearchOn-page SEOOff-page SEOLocal SEO and Online DirectoriesMobile SEO and App Store OptimisationOther Important Tools for SEODigital Advertising FundamentalsIntroduction to Google AdsSearch AdvertisingDisplay AdvertisingVideo AdvertisingMobile AdvertisingDiscovery and Smart AdsShopping AdvertisingRemarketing AdsIntroduction to Reports and A/B TestingIntroduction to the CertificationLearning Resources for the CertificationIntroduction to Social MediaFacebook Marketing: OrganicFacebook Marketing: PaidInstagram MarketingTwitter MarketingYouTube MarketingLinkedIn MarketingOther Important Social Media PlatformsSocial Media StrategyOnline Reputation Managementand much more.................------------------Capstone Project------------------Growth¨of¨Relevant¨Traffic¨on¨the¨D2C¨Website-¨Both¨organic and paidConversion of Traffic to SalesBuilding a Strong brand presence on Social Media Channelsand much moreThis is a 100% Practical Course - Get Ready for Hands-On Experience from the First Lecture!Course Goals:Grow Your Business OnlineGet Hired as a Digital Marketing ExpertWork as a Digital Marketing Freelancer✔ Lifetime Access to Future Updates✔ Tools, Articles & Templates✔ Quick & Helpful Support in the Q & A section✔ Downloadable Certificate of CompletionAll of the content you will find here is based on the exact tips and techniques I wish I knew about when I first began working online as a social media manager, combined with the latest knowledge of the rapid-moving social media world.This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks.See You InsideGaurav VishwaDigital Marketing Expert and Software Developer
