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所在平台: Udemy |
课程主页: https://www.udemy.com/course/media-training-starter-series/
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课程名称：媒体与沟通训练 - 全面覆盖基础 课程概述：本课程是媒体培训入门系列，提供五个必备的公共关系包，专为小型企业设计。内容包括： 1. **成为媒体采访专家** - 媒体关系 2. **媒体采访角色扮演** - 电视访谈技巧 3. **宣传提升** - 公共关系的关键 4. **快速危机管理** - 危机控制 5. **您的媒体政策** - 媒体发布及更多 无论您是刚起步的小企业还是大型企业，这个课程都为您提供了全面的媒体采访培训。包含36个重点突出的教程视频，帮助您为下一次媒体采访做准备。同时，学习利用媒体为您服务的关键策略，以及在电视、广播或印刷媒体前应注意的事项。 **角色扮演**部分提供16个一对一的视频模拟，专注于电视采访的准备工作、避免的陷阱和快速提升的方法。实践中获取的媒体采访技巧将大大增强您的信心。 **宣传提升**部分，您将学习如何获得免费的媒体宣传，了解自我推广的秘密。通过10个详尽的演示，识别您的故事创意并向媒体成功推广，借助媒体宣传为您的企业带来丰厚的财务回报。 **快速危机管理**模块提供8个视频教程，教您如何预见和应对媒体危机，确保在危机期间能够有效应对。 **媒体政策**部分提供17节讲座，指导您规划、撰写和实施企业的媒体政策，包括媒体采访的协议、新闻发布会的组织、媒体单元的搭建等。 本课程还提供额外的学习资料，包括详细笔记、信息保留的测验问题及电子书《100种媒体培训策略》。无论是公共关系、媒体培训还是营销策略，课程内容都极其丰富，旨在帮助您在媒体面前更好地宣传您的业务、产品、品牌和个人形象。 如果您正在寻找与公共关系、在线宣传、市场营销或危机沟通相关的内容，那么“媒体培训入门系列”将是您的不二之选。在媒体面前展现自我，把握宣传机会。
Media Training Starter Series: 5 must have PR packages for Small Business 1. Become an Expert at Media Interviews - Media relations 2. Media Interview Role Plays - Television Interview Tips 3. Publicity Boost - The key to Public Relations Help 4. Crisis Management the Fast Way - Crisis Control 5. Your Media Policy - The Media Release and More Starting a small business or a large business? Then grab this package. Become an expert at media interviews: 36 laser focused tutorial videos designed to help you prepare for your next media interview. Also learn key strategies to help you utilize the media to YOUR advantage, as well as some invaluable tips on what to do and what not to do when you are in front of the Television, radio or print media. Media interview role plays: 16 "One on One" video role plays specifically highlighting television interview preparation, traps to avoid and how to fast track progress. Brilliant Media Interview Tips. Publicity boost: Gain free press publicity A public relations gift. 10 detailed presentations that share the secrets of self promotion. Learn to identify story ideas about you and your business and then learn how to promote those ideas to the media. Publicity through the media can reap major financial rewards. It is a PR must. Crisis management the fast way: Media training online. Are you prepared for a crisis? Crisis management the fast way is an 8 video tutorial package that will teach you how to anticipate and prepare for a media crisis, and what to do during a crisis. Your media policy: 17 lectures guiding you through the process of planning, writing and implementing a media policy for your business. You may want to get free publicity, but be on the alert. Unlike a crisis management plan, a media policy has broader references. Your company media policy should include the protocols for media interviews, setting up a media conference, writing and sending out a media release, setting up a media unit, choosing your media spokesperson and much more. Media training starter series offers bonus material: • Detailed notes • Quiz questions for information retention • E-book: 100 media training strategies Anything to do with PR Public relations or media training is packed into this course. This course is your Online Public Relations friend. I will leave you with this thought, if you are searching for these term. Free online publicity, Free press publicity, Get free publicity, Marketing your business, Promoting your business online, How to promote, Virgin media training, Training social media, Communication, Interview skills questions, Management of crisis, Crisis communications, PR campaign budget Small business strategies then Media Training starter series is a must. Remember: When you're in front of the media, it is your chance to promote your business, your product, your sponsor, your brand and yourself.
