|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/media-training-for-professionals/
课程评论：没有评论
课程名称：专业人士媒体培训 课程概述：在当今快节奏、信息驱动的世界中，参与媒体采访已经成为研究人员、企业创始人等专业人士所必备的一项重要技能。如果你希望未来能在播客或视频采访中出镜，这门课程将非常适合你。许多策略不仅适用于媒体互动，还可以应用于面对面演讲、会议等场合。想要掌控并转变你的信息传递吗？无论是推广开创性研究、展示商业成就，还是处理危机，有效与媒体沟通的能力都能显著影响你的声誉和成功。 本课程专为创业者、研究人员及其他专业人士设计，帮助你通过有效的媒体互动策略提升可见度、信誉和影响力。 为什么参加这门课程：媒体技能是任何希望提升职业影响力的人的必备工具。在当今的媒体驱动环境中，了解如何与媒体有效沟通可以为你开启新的机会和合作大门。你将在课程中学到的技巧不仅能帮助你在采访中表现出色，还能增强你的整体沟通策略。这些技能也可以应用于会议等多种场合。 授课老师介绍：我拥有超过15年的媒体制作经验，每年进行超过100次采访。我积累了丰富的知识和实践洞察，帮助你掌握媒体互动的艺术。我曾与多位大学校长、演员如道恩·约翰逊、阿丽亚娜·格兰德、威廉·沙特纳等，以及众多思想领袖和科学家合作。 你将学习到的内容： - 理解媒体互动的好处：了解媒体互动的重要性及如何提升你的专业形象。 - 制定关键信息：运用“三个W”和“倒金字塔”等技巧，将信息包装成清晰、简洁、有说服力的陈述。 - 采访前的准备：掌握在任何媒体出镜前进行充分准备的步骤。 - 采访控制技巧：发展如桥接等技能，保持控制权并引导采访朝有利于自己的方向发展。 - 实践应用：在课程项目中练习这些技巧，建立信心与熟练度。 - 可下载资源：提供一系列可下载的资源和工作表，包括重要桥接短语列表、关键信息准备模板等实用工具。 这门课程将帮助你在媒体环境中自信地展示自己，实现职业目标。
About this ClassIn today's fast-paced, information-driven world, engaging in media interviews is a critical skill for researchers, business founders, and more. So, if you expect to ever find yourself on a podcast or in a video interview, this course is for you. Many of these strategies are, of course, helpful outside of media interactions and applicable for in-person presentations, boardrooms, and more.Ready to take control of and transform your messaging?Whether it's to promote groundbreaking research, highlight business achievements, or manage a crisis, the ability to effectively communicate with the media can significantly impact your reputation and success.Designed for startup founders, researchers, and other professionals, this class will help you boost your visibility, credibility, and influence through effective media engagement strategies.Why Take This Class:Media skills are essential for anyone looking to amplify their professional presence and influence. In today's media-driven world, knowing how to effectively communicate with the press can open doors to new opportunities and collaborations. The skills you'll learn in this course will not only help you shine in interviews but also enhance your overall communication strategy. Of course, skills like these can be used beyond just interviews, but are useful for boardrooms, and beyond.Who I am:With over 15 years of media-production experience, conducting more than 100 interviews a year, I bring a wealth of knowledge and practical insights to help you master the art of media interaction.I have worked with more than five University Presidents, actors including Dwayne Johnson, Ariana Grande, and William Shatner (and more), and thought leaders and scientists including Katie Bouman (who helped develop the algorithm that created the first-ever image of a black hole), Pieter Cullis (who developed the lipid nanoparticle drug delivery platform used in mRNA vaccines), and Suzanne Simard (known for her work on how trees interact and communicate using below-ground fungal networks), and countless more.What You'll Learn:Understanding Media Engagement Benefits: Learn the importance of media engagement and how it can elevate your professional profile.Crafting Key Messages: Use techniques like the Three W's and the Inverted Pyramid to package your messages into clear, concise, and compelling statements.Pre-Interview Preparation: Master the steps for thorough preparation before any media appearance.Interview Control Techniques: Develop skills such as bridging to maintain control and steer the interview in your favour.Practical Application: Practice these techniques in a course-project scenario to build confidence and proficiency.Downloadable Resources: With a number of downloadable resources and worksheets, you'll have ready to use tools at your fingertips including a list of important bridging phrases, templates for key-message prep, and more.
