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所在平台: Udemy |
课程主页: https://www.udemy.com/course/media-planning/
课程评论：没有评论
课程名称：广告的媒体规划与品牌策略 课程概述：媒体规划是一种选择和策略最佳媒体组合的艺术，以最大化广告主的回报。媒体规划人员不仅负责初始的媒体购买，还需在整个活动生命周期内持续优化绩效。通过本课程，您将学习如何从零开始为广告主制定成功的媒体计划。 内容总结：本课程将帮助学员掌握媒体规划的核心技巧，包括如何选择适合的媒体渠道、制定有效的策略，以确保广告活动的成功实施和优化。学习者将在实践中获得必要的知识和技能，提升其在广告行业中的竞争力。
Media Planning is an art of selecting & strategizing the best combination of Media in-order to maximize the best returns to your advertiser. Media planners are not only responsible for the initial media purchase, but also for the continued optimization of performance throughout the entire campaign life cycle. In this course you'll learn about How to create a successful media plan for your advertiser from scratch.
