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所在平台: Udemy |
课程主页: https://www.udemy.com/course/meddicc-competitive-sales-strategies-must-win-deals/
课程评论：没有评论
课程名称：MEDDICC 高级竞争销售策略：赢得必胜交易 概述：本课程基于Jens P. Edgren的书籍《The New MEDDPICC sell more, faster》，提供了MEDDICC销售训练，目的是在竞争激烈、形势不利的情况下帮助你赢得交易。这是唯一一个专注于在竞争中赢得RFP（请求报价）和必胜机会的MEDDICC销售训练课程。 你将学习如何识别、分析并赢得以下内容： - 竞争销售情况 - 资格审查与赢得正式采购流程（RFP/RFQ） - 应用高级MEDDICC竞争分析 - 选择最佳的竞争胜利策略 - 如何进行交易重塑 - 向高层销售 - 创建竞争性的高管总结 - 成交技巧 该培训非常实用，旨在教你如何使用MEDDICC进行竞争分析、选择最佳的销售策略并成功执行。你将能够提高与团队沟通的能力，确保获得所需的资源。课程内容包括许多实际案例和易于使用的销售工具。 内容预览： - 竞争分析：分析你的独特价值主张，如何让自己脱颖而出，成为客户的最佳选择。学习如何在短短15分钟内进行稳健的竞争分析，向团队突出红色和绿色信号，并选择胜利策略。 - 竞争胜利策略：掌握四种最成功的销售策略，向世界级销售组织学习，寻找最佳的获胜策略。 - 成为赢家的教练：赢家是团队合作者。通过MEDDICC销售罗盘，评估你的竞争销售努力进展，并采取行动。 学员反馈： - Schneider销售总监Mike Wilkisson表示，感谢Jens在过去两年通过MEDDICC提供的学习与发展支持，促进了团队的专业发展与客户参与。 - KAM SD-Worx的Johan Nyman称赞这个课程是“一个提升”，特别在于如何优雅地拒绝RFP/投标，及时进行资格审查及优化包装策略等。 通过本课程，学员将能够提升竞争销售能力，在面对挑战时做到从容应对，实现销售目标。
MEDDICC ADVANCED SALESTRAININGBASED ON THE BOOK "The New MEDDPICC sell more, faster" by Jens P EDGREN - avaiable on AmazonIn this MEDDICC sales training you will learn how to win deals in tough competition - when the odds are against you.This is the only MEDDICC sales training focused on winning when competing to win RFP ands must-win-opportunities.How to Identify, analyze and win:Competitive sales situationsQualify and win formal purchasing processes (RFP/RFQ)How to apply advanced MEDDICC competetitive analysisHow to select the best competitive win strategyHow to do deal-reshapingHow to sell to executivesHow to create a competitive executive summaryHow close the dealIn this very practical training you will learn how to use MEDDICC to do competitive analysis, select the best competetitive sales strategy and execute it to success. You will be able to increase your ability to communicate with your team about the opportunity and secure recources.This MEDDICC course is packed with examples ansd easy to use sales tools,Content preview:Competitive analysisWhat are your unique value proposition? How can you standout and be your customers best choice?Learn how to make a solid competitive analysis in less than 15 minutes and highlight red and green flags to your team - and select a winning strategyCompetitive winning strategiesWhat is the best winning stratetgy?Learn from world-class sales organizations - and master the 4 most successful sales strategies.Coach to winWinners are teamplayers. With the MEDDICC salescompass you will be able to evaluate the progress of you competitive sales efforts - and take action.What does others say:Mike Wilkisson, Salesdirector at Schneider:Thank you Jens for the learning & development through MEDDICC over the last two years. You've supported the team across an array of professional development, driving success and enabling us to form new and exciting processes that drive our client engagement.Look forward to continuing our development as our clients, markets and organisation evolvesJohan Nyman, KAM SD-WorxIt is "a step up" and above all useful in competition.Especially like:Decline RFPs/tenders in a nice way and try to "come to the table" otherwise qualify early (the guys on the team, want to answer everything without meeting the customer or influencing).Packaging/"wording" of the four different types of position, head to head, reshaping, re-position, land & expand.Sell a "preliminary study" slightly below 10% of order value (8-8.5% as you say), or go-live plan to anchor a process.
