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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mcclellands-theory-of-needs-a/
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McClelland's Need Theory: A Comprehensive Overview This Coursera course delves into McClelland's Theory of Needs, a powerful framework for understanding and leveraging need-based motivation in the workplace. Designed for managers, supervisors, team leaders, and anyone in a management role, this course provides practical insights into motivating subordinates effectively by identifying their underlying needs. **Key Learning Objectives:** * **Understanding Motivation:** Grasp the fundamental concepts of what drives human motivation. * **Need-Based Theories:** Explore various theories of motivation rooted in human needs. * **McClelland's Theory Explained:** Gain a deep understanding of McClelland's Theory of Needs, focusing on three core needs: * **Need for Achievement (n-Ach):** The drive to excel, achieve challenging goals, and receive feedback. * **Need for Power (n-Pow):** The desire to influence, control, or have an impact on others. * **Need for Affiliation (n-Aff):** The need for close personal relationships and belonging. * **Identifying Dominant Motivators:** Learn to recognize the characteristics associated with each dominant motivator type. * **Benefits and Applications:** Understand the advantages of applying McClelland's theory and how to motivate people effectively. * **Comparing Models:** See how McClelland's theory compares with other behavioral models. * **Achievement Motivation Research:** Explore McClelland's experiments, the basis of achievement motivation, and the characteristics of achievement-motivated individuals. * **Thematic Apperception Test (TAT):** Learn about the TAT as a tool for assessing needs and how "n-ach" scores are derived. * **Practical Implementation:** Discover steps for applying McClelland's Needs Theory to manage team members and improve productivity. * **Limitations:** Acknowledge the limitations of McClelland's theory. **Course Structure and Delivery:** The course is structured into over 15 video modules, offering a comprehensive journey from introductory concepts to advanced applications. It utilizes real-life examples, case studies, simple English, as well as images, icons, and infographics to enhance understanding and engagement. **Prerequisites:** No prior experience or qualifications are required. A stable internet connection for video playback and a basic understanding of English are sufficient. **Benefits of Enrolment:** Upon completion, learners will be equipped to accurately identify the dominant motivators within their teams and implement targeted strategies for enhanced employee motivation and productivity, avoiding ineffective motivation approaches.
McCLELLAND'S THEORY OF NEEDS - NEED BASED MOTIVATION.ARE YOU STRULLING TO MOTIVATE YOUR SUBORDINATES BASED ON THEIR NEEDS? ARE YOU WILLING TO IDENTIFY WHAT YOUR EMPLOYEES NEED INORDER TO BE MOTIVATED? DON'T PANIC OR GET CONFUSED. HERE IS AN APT COURSE WHERE YOU LEARN HOW TO MOTIVATE YOUR EMPLOYEES AND KEEP THEM PRODUCTIVE.Who Should Enrol in this course?This course is very relevant for Managers, Supervisors, Project Leaders/Team Leaders and Management Personnel.Why Should You Enrol in this course?This course is very useful in identifying the needs of the employees and motivating accordingly. You will gain in-depth knowledge about the three needs namely - Need for Achievement or Achievement Motivation, Need for Power or Authority/Power Motivation, Need for Affiliation or Affiliation Motivation.What you will learn from this course?You will learn the following from this course:-•Explain What is Motivation•List the Various ‘Needs-Based' Theories of Motivation•Explain McClelland's Theory of Needs•List the Characteristics of Each Dominant Motivator Types•List the Benefits of McClelland's Theory of Needs•Explain What Motivates People•Compare McClelland's Theory and Other Behavioral Models•Describe McClelland's Experiment of Achievement Motivation•Explain the Basis of Achievement Motivation•List the Characteristics and Attitudes of Achievement-motivated People•Explain What is Thematic Apperception Test (TAT)•Explain What are ‘n-ach' Scores•Explain the Steps for Applying McClelland's Needs Theory•Describe How to Manage Team Members using McClelland's Motivators•List the Limitations of McClelland's TheoryHow is this course structured?This is a comprehensive course which teaches you all the basic and advanced concepts of McClelland's Theory of Needs. The entire course is divided into 15+ modules all in video formats. The course begins with an interesting introduction part which emphasizes the need to learn this skill and covers all the basic points. As the course progress various important and advanced concepts are also covered.Real life examples and case studies are used to explain the advanced concepts and to make the course interesting. The entire course is explained using simple English. Images/Icons and infographics are used to add value to the content and make the course interesting.What are the prerequisites for joining this course?No prior experience or qualification is required for enrolling in this course. You need uninterrupted internet connection to watch the videos and basic understanding of English.How you will get benefitted from this course?After learning this course, you will become a Master in this Motivation based on the needs. You will get to learn what are the dominant motivators among your team members. DON'T WASTE YOUT TIME AND MONEY IN MOTIVATING YOUR EMPLOYEES IN THE WRONG WAY!JUST CLICK ON THE ENROL BUTTON AND LEARN HOW TO PROPERLY MOTIVATE YOUR STAFF AND GET BENEFITTED!
