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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mba-course-marketing-strategy/
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课程名称：2025年完整MBA营销课程：从策略到执行 课程概述：本课程由一位MBA毕业生设计，涵盖了世界顶尖大学的营销课程大纲，旨在帮助准备GMAT或计划攻读MBA的学员。该课程分为四个部分：营销基础概述、营销洞察与分析、品牌与传播、以及商业战略，全面涵盖MBA课程中的重要营销主题。最后一部分将帮助学员理解公司使用的各种策略。 课程内容概述： 第一部分：营销导论 - 营销的定义 - STP（细分、目标市场与定位）分析 - 产品的营销组合（4P）：产品、价格、渠道、促销 - 服务的营销组合（7P）：产品、价格、渠道、促销、流程、物理证据和人员 - 市场营销管理 - SWOT分析及其实践（例如，对亚马逊进行SWOT分析） - 整体营销的概念 第二部分：营销与商业战略 - 商业战略的定义 - 三星的公司层面、职能层面和业务层面的战略 - 公司愿景、使命及目标 - 价值链分析（例如，特斯拉的价值链分析） - 产品生命周期 - BCG矩阵及其限制（例如，苹果的BCG矩阵） 第三部分：商业模式与定价策略 - 商业模式的定义及商业模式创新 - 商业模式与商业计划的区别 - 商业模式画布的应用（如优步的商业模式画布实例） - 各类初创企业的商业模式 - 订阅商业模式及其优缺点 - 市场平台商业模式的构建 本课程适合希望深入理解营销策略并将其应用于实际场景的学员。
MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companiesSection 1 Introduction to Marketing What is marketing?STP (Segmentation targeting and positioning)Marketing Mix for product i. e 4P's (Product, Price, Place, Promotions)Marketing Mix for service i. e 7P's (Product, Price, Place, Promotions, process, physical evidence, and people )Marketing ManagementSWOT analysisIntro to STP (Segmentation, Targeting, and Positioning)STP AnalysisSegmentation in STP AnalysisTargeting in STP AnalysisPositioning in STP analysisWhat is a Value Proposition?What is SWOT Analysis?SWOT Analysis of AmazonWhat is Holistic MarketingSection 2 Marketing and Business StrategyWhat is a Business Strategy?Samsung's Corporate, functional and business-level strategyComponents of business strategyVision Statement of a companyThe mission statement of a companyWhat are Goals and objectives?Amazon's Mission, vision and goalWhat is Value Chain Analysis?Value Chain Analysis of Tesla?What is the product life cycle?What is BCG Matrix?Apple's BCG matrixLimitation of BCG matrixSection 3 Business Model and Pricing StrategyWhat is the business model?Business Model InnovationBusiness Model Vs Business planBusiness Model CanvasBusiness Model Canvas ExampleUber - Business model canvasBusiness model canvas assignmentTypes of StartupFreemium business modelPros and Cons of the business modelWhat is the subscription business model ?Pros and Cons of the Subscription business modelCroselling Subscription business modelSubscription business model assignmentWhat is the platform business modelMarketplace business modelHow to build a marketplace business model
