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所在平台: Udemy |
课程主页: https://www.udemy.com/course/maximizing-ad-revenue-with-google-dfp/
课程评论：没有评论
**课程名称：** 利用 Google DFP 最大化广告收入 **课程概述：** 本课程将教授学员如何使用免费的 Google DoubleClick for Publishers (DFP) 广告服务器来管理网站广告，并通过多广告商竞价来最大化网站收入。课程内容涵盖： * **DFP 简介与界面概览：** 熟悉 DFP 的基本概念和操作界面。 * **创建广告单元和广告代码：** 学习如何生成广告代码并在网站中正确嵌入。 * **利用广告位（Placements）进行定向：** 了解如何设置广告位，使广告商能通过 Google AdSense 定向网站特定区域。 * **AdSense 作为后备填充：** 学习如何将 AdSense 设置为广告单元的后备填充。 * **创建新订单和广告商：** 掌握创建广告订单和广告商的流程。 * **管理现有订单和创意：** 学习如何有效管理已有的广告订单和广告创意。 * **通过不同订单和创意进行收益管理：** 探讨如何通过策略性地管理不同订单和创意来优化广告收益。 本课程形式为视频教学，提供实际操作演示和范例广告代码。无论您的网站是个人博客还是大型在线出版物，只要您希望提高网站广告收入，或开始使用广告服务器管理广告库存，本课程都将为您提供有价值的指导。
This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience. In the class you will learn the following topics: Introduction to DFP and overview of interface Creating ad units and ad tags Examples where to place the tags into your web site Creating placements so advertisers can target specific elements of your site through Google AdSense Setting up AdSense as a backfill for your ad units Creating new orders and advertisers Managing existing orders and creatives Yield management with different orders and creatives The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video. This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.
