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所在平台: Udemy |
课程主页: https://www.udemy.com/course/maximize-customer-value-to-make-more-money-online/
课程评论：没有评论
**课程名称：** 提升客户价值，在线提供更多价值 **课程概述：** 本课程聚焦于“客户价值最大化”，即通过客户营销策略，最大化每位客户为公司带来的总利润。 **什么是客户价值最大化？** 客户价值最大化是指公司通过一系列实践和措施，**吸引客户增加购买频率和交易次数，并延长其作为公司客户的参与时间。** 一旦公司获得新客户，其主要的营销目标就是最大化客户为公司带来的收入（假设收入与利润之间存在稳定的关系）。 **客户总收入的三个主要驱动因素：** 1. **时间（Time）：** 客户作为活跃买家保持活跃的时间长度。 2. **购买频率（Buying frequency）：** 客户从公司购买产品的频率。 3. **购买的货币价值（Monetary value of purchases）：** 客户在其生命周期内从公司购买的总金额。 因此，**客户价值最大化就是最大化（时间 × 购买频率 × 购买金额）的乘积。** **如何实现客户价值最大化？** * **提供有吸引力的产品/服务和有竞争力的价格，并提供卓越的客户支持** 是确保客户长期忠诚的最佳途径。 * **卓越的客户服务始于理解客户需求。** 因此，公司应首先致力于诊断客户的问题，而不是急于推销。 * **成功的企业首先要教育其潜在客户认识到他们可能面临的问题，并为可能的解决方案奠定基础。** * **有效的营销人员应始终将决策权留给客户，** 这样客户才会更愿意购买。 * **承诺的解决方案必须与营销努力相匹配。** 您的产品或服务应能解决客户的问题，否则客户会感到失望，这对品牌形象是极其不利的。
Maximizing customer value is about deploying customer marketing efforts to maximize the total profit generated from every customer.What is Customer Value Maximization?Customer Value Maximization is the group of practices and measures employed to tempt customers to improve the frequency and number of their transactions and to expand the period they remain engaged as customers of a company.Once a company acquires a new customer, the main goal of marketing is to maximize the revenues a customer yields for the company (assuming that there is a stable relationship between revenue and profit).The three primary factors that contribute to total revenues generated by a customer are:Time (how long a customer remains an active buyer).Buying frequency (how often the customer buys a product from the company).The monetary value of purchases (how much money a customer spends in their lifetime purchasing from the company).Thus, maximizing the value of a customer means increasing the time × purchase frequency × monetary value equation.How to Achieve Customer Value Maximization?Providing customers with sought-after products or services at competitive fees and excellent customer assistance is the best way to guarantee that a customer stays loyal to a company for the long term.Excellent customer service start first by understanding the problem. This is why all efforts should be deployed to diagnose the customer's issues rather than deploying efforts to sell upfront.A successful business's first aim is to educate its future customers on the problem that they might be going through and to lay the foundation for a possible solution.Effective marketers should always leave the decision-making freedom to the customer. This way, a customer will feel more compelled to purchase.The promised solution should match the marketing efforts. Your offer should solve the problem. Otherwise, customers will feel disappointed, which is terrible for branding.
