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所在平台: Udemy |
课程主页: https://www.udemy.com/course/maximising-sales-in-an-economic-decline/
课程评论：没有评论
课程名称：销售技能：在经济不景气中最大化销售 课程概述：在经济困难时期，最大化销售和将客户转化为忠实客户变得愈加困难，但并非不可能。本课程将教授如何构建销售方法论并将其运用到公司的市场营销策略中。我们将讨论的其中一种方法是“启发式挑战销售”，这是一套强有力的战术，可以帮助你的业务实现盈利增长。 课程开始时，我们将侧重于销售心理学，探讨某些行为如何在竞争激烈的市场中提高销售成功率。课程内容涵盖销售画像、“启发式挑战销售”的规则，以及“启发式挑战者”的主要品质，这些概念可以立即应用于实际销售中。 销售过程不仅仅是说服客户购买产品，为了让他们不断回头，您需要激励他们学习。通过优化量身定制的技巧、了解五种市场力量、进行PEST分析，以及抽象概念如“温暖者”和“重构”，您将掌握如何让客户站在您这边，从而更接近成功的交易。 在达成交易时，理解影响客户决策的因素至关重要。课程最后部分将帮助您掌握通过客户映射、协议阶梯、坚定度连续体以及建立一致性方法来实现竞争性销售的技巧。这些概念起初可能会让您感到陌生，但不久它们将成为您整合到市场营销方法论中的绝佳工具，帮助您有效最大化公司的销售潜力。 本课程主要面向希望在不确定市场环境中开发销售方法论的销售高管和企业主，但对任何销售行业从业者，特别是那些希望学习诚信和信心销售关键的人来说，同样适合。
Maximising sales and converting people into recurring customers has never been harder, but that doesn't mean it's impossible. In this course, you will learn exactly how to build sales methodologies and apply them to your company's marketing strategy. One of the methods we'll be covering is known as the ‘Inspiring Challenger Sale', and is a robust set of tactics that you can take advantage of to promote profitable growth within your business.The course begins by focusing on the psychology of sales, and how certain behaviours will increase your success within a competitive market. This includes concepts such as selling profiles, the rules of the ‘Inspiring Challenger Sale', and the main qualities of the ‘Inspiring Challenger' - all concepts that you can apply in the field straight away.The sales process isn't just a simple case of persuading the customer to buy your product. In order to keep them coming back for more, you need to inspire them to learn. By teaching you optimal tailoring, the five market forces, how to do a PEST analysis and abstract concepts such as ‘The Warmer' and ‘The Reframe', you will understand exactly how to keep the customer on your side and edge closer to a completed sale.As you reach a closed sale, you need to understand what influences the decisions a customer will make. This comprises the concluding lectures of the course, as you will master competitive sales through the use of customer mapping, the ‘agreement staircase', the ‘assertiveness continuum' and the creation of a ‘joined up approach'. These concepts might seem alien to you now, but soon they'll be excellent tools and tricks you will be integrating within your marketing methodology to correctly maximise sales potential for your company.Whilst this course is mainly tailored for sales executives and business owners looking to develop sales methodologies in an uncertain marketing climate, it is perfect for anyone in the sales industry, especially those who want to learn the key to selling with integrity and confidence.
