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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mautic-4-marketing-automation-beginners-guide/
课程评论：没有评论
课程名称：Mautic 4 - 营销自动化初学者指南 课程概述：在这门视频教程中，您将学习到作为数字营销人员开始使用Mautic 4所需的所有知识。本课程非常适合Mautic初学者，或者希望在Mautic旅程中建立坚实基础的用户。无论您是第一次接触Mautic，还是之前有使用经验，通过这些教程，您会更深入地理解Mautic的工作原理。 课程内容包括视频和可下载材料，主要学习以下内容： 1. 理解营销自动化如何能改变您的营销策略，以及如何增强公司的每一个活动。 2. 熟悉已知和未知联系人概念，掌握将冷线索转化为热线索的方法，使客户成为忠实购买者。 3. 学会如何整理和收集数据，以便用于自动化操作。 4. 使用Mautic的Grapejs邮件编辑器创建邮件，并获得一个免费的模板帮助您入手。 5. 学习如何导入数据并创建有意义的细分，以支持自动化营销任务。 6. 创建您的第一个营销活动，帮助您实现目标并通过自动化进行扩展。 可下载的材料中包括可直接在Mautic中使用的模板，此外，还有额外的培训内容，完整指南Mautic的MJML邮件编辑器。 通过本课程，您将能够掌握Mautic 4，并在营销自动化领域进一步发展。
In this video Tutorial you will learn everything you need to know for getting started with Mautic 4 as a digital marketer.This course is ideal if you are new to Mautic or you want to have solid foundations during your Mautic journey. Maybe you have used Mautic before, but with the help of these tutorials you will finally understand why things work how they do in Mautic.The course consists of videos and downloadable materials:You will learn why Marketing Automation can make a difference in your marketing, how it enhances every activity your company does.I'll make you familliar with the concept of known and unknown contacts, and show you ways to turn cold leads into hot leads, that can't stop buying from you.You'll understand how to organize and collect data in order to be able to use it for automation.You'll be able to create emails using Mautic's Grapejs Editor. You even get a free template to get you started.You'll learn how to import your data and create meaningful segments, that live on your server supporting automated marketing tasks.You'll create your first campaign that help you to reach your goals and scale with automation.Among downloadable materials you'll find templates, that you can upload into Mautic and are ready to use.Extra training content: complete guide to Mautic's MJML Email Editor
