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所在平台: Udemy |
课程主页: https://www.udemy.com/course/math-for-digital-marketers-bonus/
课程评论：没有评论
**课程名称：** 数字营销数学（含奖励内容！） **课程概述：** 本课程并非枯燥的数学课，而是为数字营销领域从业者量身打造，帮助学员掌握关键的数学概念，理解和评估数字营销的各项绩效指标。无论您是设定员工目标、管理自有账户，还是评估他人表现，这些技能都至关重要。 课程将涵盖并解释诸如点击率（CTR）、单次点击费用（CPC）、千次展示费用（CPM）、单次转化费用（CPA）等常用缩略语，并教授其计算方法。 课程预计仅需一小时即可完成，高效地为您提供所需信息。 **特别奖励：** 课程额外包含一个讲座：“数字营销入门”。该讲座将指导您在创建和设计营销活动时需要考虑的重要事项，为所有数字营销人员（无论经验水平）提供基础性的指导。 **立即开始，学习数字营销必备的数学知识和营销启蒙！**
Don't worry - it's not just another math class! However, regardless of the role you play, it is crucial to understand certain key concepts before embarking on the journey that is digital marketing. And several of those concepts involve math. By the end of this class, you'll be able to understand and evaluate performance metrics when someone shows you an account (or you are looking at it yourself). Whether you're setting goals for employees, managing your own account, or evaluating someone else's performance, these skills are crucial. We'll cover acronyms like CTR, CPC, CPM, CPA, and more. Learn what they mean and how to calculate them! Best of all, the course should only take an hour to complete. Get the information you need in the time you have. As a special bonus, we've included an additional lecture: An Introduction to Digital Marketing. This bonus content teaches the important things to think about when creating and designing your first marketing campaigns, and is an important primer for all digital marketers, no matter what your level. So what are you waiting for? Let's get started!
