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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-the-online-shopper-experience-for-fast-growth/
课程评论：没有评论
**课程名称：** 精通在线购物者体验，实现快速增长 **课程概述：** 本课程由国际零售与销售专家Kevin Moore主讲，他将分享其应用于成功在线零售商的购物者体验技巧，包括曾帮助其重生的、现由他担任董事长的上市公司Toys R Us澳大利亚、新西兰和英国分公司。 Kevin将帮助学习者理解消费者在任何在线零售网站上最想要满足的四种需求，并深入讲解必须掌握的12个关键要素，以提供卓越的在线购物者体验。 **经验传承：** Kevin拥有丰富的创业经验，曾是一家拥有2000多名员工的零售营销机构的董事长兼前首席执行官。30多年来，他一直致力于帮助国际和国内公司掌握实体店和在线商店的购物者体验。 **真实案例：** 课程包含超过3小时的视频内容，以及对多个在线网站的实地参观。Kevin将揭示他参与的在线购物者体验项目的“秘诀”，并分享Toys R Us和Hobby Warehouse在澳大利亚、新西兰和英国从小型兴趣品网站发展成为上市公司过程中的成功经验。 **为何在线购物者体验至关重要？** 掌握良好的在线购物者体验，能够让顾客停留更久、购买更多，并向亲友推荐您的在线业务，从而使您的在线产品脱颖而出。 **课程目标受众：** * Shopify及其他“现成”零售平台用户 * 首次转向在线零售的实体零售商 * 寻求快速增长的在线零售商 * 旨在建立社群的在线零售商 * 考虑在线创业的任何人 如果您是一名在线零售商，请勿错过这个学习如何成功建立在线业务的宝贵机会！
Join international retail and sales expert, Kevin Moore, as he shares the shopper experience techniques he's applied to successful online retailers including the rebirthed Toys R Us Australia, New Zealand and UK - a publicly-listed company that he now Chairs.In this course, Kevin will help you understand the four things that shoppers want from any online retail site and will explain in depth the 12 elements you MUST get right if you want to provide an excellent online shopper experience to your shoppers.Tap into Years of ExperienceKevin has built a number of companies and, until recently. was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 30 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.Real World ExamplesWith over 3 hours of video content plus online tours of a range of online sites, this course is filled with compelling content to help you understand how to master the online shopper experience for your business. Kevin also "pulls back the curtains" to show you the secret sauce behind the online shopper experience projects Kevin has been involved in, including insights into the successful growth of Toys R Us and Hobby Warehouse in Australia, New Zealand and the UK from a small hobby site to a multi-million dollar publicly listed company.And why is the online shopper experience so important to master? Because if you get it right, your shoppers will linger longer, buy more and tell their friends and family about your online offering. It will also ensure your online offering stands out from the crowd. This course is intended for:Shopify and other "off-the-shelf" retail platform usersPhysical retailers moving to online retail for the first timeOnline retailers looking to fast-track their growthOnline retailers looking to build communityAnyone who is considering setting up a business onlineSo, if you're an online retailer, don't miss this opportunity to tap into proven ways to build your online business success!
