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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-sales-how-to-hold-a-high-price/
课程评论：没有评论
Coursera 课程 | 《销售培训：成为销售超级巨星》 **课程概述** 无论你是销售产品、服务、推销一个想法，还是甚至推销你自己，我们都在销售。本课程旨在打破“销售”的传统负面印象，教你如何在不显得油嘴滑舌的情况下成功达成交易。课程强调，销售能力并非天生，而是可以通过学习和实践掌握的技能。课程内容基于多年的科学研究和实践经验。 **你将学到** * 如何引导他人做出你期望的选择 * 如何减少折扣并提高定价 * 如何收取更高的溢价 * 如何克服销售过程中的异议 * 如何提高销售效率和时间管理 **特别赠送** * **制作杀手级演示文稿的技巧**：本课程提供免费的附加章节，教授失败率低且能令人印象深刻的演示文稿技巧。 **讲师介绍：Philip Hesketh** Philip Hesketh 是一位专注于说服和影响力的励志演说家。他的主题演讲激励了数千名专业人士改善与客户的关系并增加销售额。 Philip 的职业生涯始终与业务发展紧密相连，曾在宝洁公司、Tyne Tees Television 工作，并拥有自己的广告公司，在拓展新客户方面拥有“世界一流”的经验。他曾从零开始建立一家价值 4800 万英镑的企业，积累了丰富的经验，并深信从错误中学习比从成功中学习更能带来成长。他的内部培训课程通常分为三部分，侧重于如何通过理解人们行为的心理，来发展客户关系并提升说服力和影响力。 **学员评价** * “演员、哲学家、销售员、思想启发者、脱口秀表演者。你捕捉观众并与之互动的方式是独一无二的。” - Richard Re，WELLA 业务主管 * “杰出！倾听你鼓舞人心、富有娱乐性和启迪性的演讲是一种绝对的享受。” - Rosemary Conley，Rosemary Conley 节食与健身 * “我在学习的同时也开怀大笑。他真是个明星。” - Kevin Skym，汇丰银行商业银行部主管
Why learn sales? Whether you're selling a product or service, pitching an idea, or even selling yourself-we're all in sales.No matter what your job description is, there's a good chance that at some point you will have to use your sales skills. Traditionally, 'sales' has been thought of as a dirty word, but there is no reason why the process should be immoral or slimy. The course will teach you how to close a sale without sounding like a salesman. But can it really be taught? Many people have a fixed mindset when it comes to their own abilities in sales. They often believe that other people are good at it, but that they themselves don't have the natural gift that is necessary to excel. However, this could not be further from the truth. Just like any other skill, it can be studied and mastered. This course is based on both decades of scientific research and decades of personal experience. What will I learn? This course has been designed to be jam packed with actionable, proven techniques that are tried and tested to help you improve your sales. We will cover topics such as: How to get people to choose what you want them to choose.How to discount less and charge more moneyHow to charge a higher premiumHow to overcome objections in the sales processHow to improve your efficiency in selling and your overall time management BONUS SECTION! Every good salesman should know how to deliver killer presentations, so as a FREE BONUS, there is an extra section dedicated to giving you fail-safe tips and techniques to give presentations that wow your audience.Who is Philip Hesketh?Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.Philip's whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client's expression, ‘World Class'.He has learned what clients want and what they don't. He has learned what works and what doesn't. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do. Some of Phil's glowing endorsements: "Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique." Richard Re ~ Business Leader, WELLA "Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation." Rosemary Conley, Rosemary Conley Diet and Fitness"I was learning and laughing out loud at the same time. The man's a star" Kevin Skym ~ Head of Commercial Banking, HSBC
