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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-retail-management-and-supply-chain-optimization/
课程评论：没有评论
课程名称：零售管理与供应链优化精通 课程概述： 该课程深入探讨零售行业的不断演变，强调掌握供应链流程、品类管理和前沿技术，以确保盈利和客户满意度。课程为您提供管理和优化零售运营各个方面所需的工具，涵盖采购、定价、物流和客户关系管理。课程结合理论知识与实践见解，旨在帮助专业人士和有志于进入该领域的人士在竞争激烈的零售市场中取得成功。 课程内容概述： 第一部分：课程介绍 介绍课程结构和目标，让学生明确学习期望，并为零售管理的复杂流程奠定基础。 第二部分：零售供应链基础 探讨零售运营的核心，了解制造商与零售商之间的供应链流程，分析零售供应链与制造业的不同之处，以及战略、战术和操作层面的洞察。 第三部分：品类管理 深入了解品类管理的原则，专注于角色、评估和绩效指标，学习有效管理产品类别的策略、实施战术和面临的挑战。 第四部分：商品预算与预测 学习如何规划、预测和管理商品层级，以维持库存和销售的平衡，讨论预算策略和“开放购买”控制系统。 第五部分：品类与空间管理 理解品类选择、规划和分群的框架与策略，学习空间管理的重要性及其与品类策略的整合，实用应用如平面图创建。 第六部分：零售定价与促销 分析定价面临的挑战，探讨价格弹性等概念，学习管理零售定价生命周期，深入研究促销工具的规划与优化。 第七部分：零售产品生命周期管理 了解产品设计、私有品牌供应链以及绿色设计和包装等可持续实践的复杂性，介绍用于管理零售产品生命周期的信息技术工具。 第八部分：零售分销与补货 考察零售分销模型、补货流程及供应商管理库存系统，学习协同规划和预测（CPFR），探索直接门店交付系统。 第九部分：零售物流与仓储 讲解运输规划、仓储功能和库存管理，学习交叉对接、成本管理和可持续物流的相关内容。 第十部分：供应商关系管理 理解供应商关系、全球采购流程和商品采购策略，以创建可靠的供应网络。 第十一部分：零售中的客户关系管理 学习通过服务策略、多渠道零售和有效的订单管理来建立客户忠诚度和提升客户体验，涵盖逆向物流和忠诚度计划。 第十二部分：多样化零售格式管理 分析各种零售格式的供应链，包括现货销售、农村零售和机场零售，同时涵盖非店面格式和在线购物模型。 第十三部分：服装与鞋类零售供应链 深入探讨服装和鞋类零售的供应链创新、预包装规划及Khadim's鞋类案例研究。 第十四部分：零售中的信息技术 探讨技术在零售运营中的作用，包括条形码、射频识别（RFID）、零售ERP系统、分析及先进的销售点系统。 总结： 本课程为学生提供了零售管理与供应链优化的全面理解。通过整合战略规划、创新技术与以客户为中心的方法，学生将获得应对零售运营实际挑战所需的准备。
Course IntroductionThe retail industry is an ever-evolving space requiring mastery of supply chain processes, category management, and cutting-edge technology to ensure profitability and customer satisfaction. This comprehensive course offers you the tools to manage and optimize every aspect of retail operations, from procurement and pricing to logistics and customer relationship management. Designed for professionals and aspirants alike, this course combines theoretical knowledge with practical insights, setting you up for success in the competitive retail landscape.Section-Wise Curriculum OverviewSection 1: Course IntroductionThis section introduces the course structure and goals, giving students a clear understanding of what to expect. It sets the stage for learning the intricate processes of retail management.Section 2: Fundamentals of Retail Supply ChainExplore the backbone of retail operations, starting with supply chain processes between manufacturers and retailers. Understand how retail supply chains differ from manufacturing and gain insights into strategic, tactical, and operational aspects.Section 3: Category ManagementDelve into the principles of category management, focusing on roles, assessments, and performance measures. Learn strategies, implementation tactics, and the challenges involved in managing product categories effectively.Section 4: Merchandise Budgeting and ForecastingLearn how to plan, forecast, and manage merchandise hierarchies to maintain inventory and sales balance. This section also covers budgeting strategies and the "Open to Buy" control system.Section 5: Assortment and Space ManagementUnderstand the framework and strategies for assortment selection, planning, and clustering. Learn the significance of space management, its integration with assortment strategies, and practical applications like planogram creation.Section 6: Retail Pricing and PromotionsUnpack the challenges of pricing, explore concepts like price elasticity, and learn to manage the retail pricing lifecycle. Dive into promotional tools, planning, and optimization for retail success.Section 7: Retail Product Lifecycle ManagementDiscover the intricacies of product design, private label supply chains, and sustainable practices like green design and packaging. This section also introduces IT tools for managing the retail product lifecycle.Section 8: Retail Distribution and ReplenishmentExamine retail distribution models, replenishment processes, and vendor-managed inventory systems. Learn collaborative planning and forecasting (CPFR) and explore direct store delivery systems.Section 9: Retail Logistics and WarehousingThis section covers transportation planning, warehousing functions, and inventory management. Students will learn about cross-docking, cost management, and sustainable logistics.Section 10: Supplier Relationship ManagementDevelop an understanding of supplier relationships, global sourcing processes, and merchandise procurement strategies to create a reliable supply network.Section 11: Customer Relationship Management in RetailLearn to build loyalty and enhance customer experiences through service strategies, multi-channel retailing, and effective order management. Topics include reverse logistics and loyalty programs.Section 12: Managing Diverse Retail FormatsAnalyze the supply chains of various retail formats, including cash-and-carry, rural retailing, and airport retailing. The section also covers non-store formats and online shopping models.Section 13: Apparel and Footwear Retail Supply ChainsThis section delves into supply chain innovations in apparel and footwear retailing, pre-pack planning, and a case study on Khadim's Footwear.Section 14: Information Technology in RetailExplore the role of technology in retail operations, including barcoding, RFID, retail ERP systems, analytics, and advanced POS systems.ConclusionThis course equips students with a holistic understanding of retail management and supply chain optimization. By integrating strategic planning, innovative technologies, and customer-centric approaches, students will be prepared to tackle real-world challenges in retail operations.
