|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-product-positioning/
课程评论：没有评论
课程概述：产品管理与营销：定位 本课程的核心是“产品定位”的概念。产品定位可以类比为在巨型商店中，您的产品应位于哪个货架上？它会与哪些其他产品相邻？更重要的是，在客户面临选择时，您的产品与竞争者的替代品相比如何？这些问题的答案将揭示您在目标客户心目中产品的定位。 将产品定位策略留给偶然是危险的，因为您无法控制市场的反应，但您可以影响它。这正是本课程的主题。在撰写广告文案之前，您需要明确的产品定位策略。定位不是您对产品所做的事情，而是您对潜在客户心智的引导。那么我们如何影响我们想要销售的人的心智呢？答案主要体现在您如何描述产品、解决的问题，以及它为什么是竞争替代品的最佳选择。 本课程将教您如何打造一个定位声明，帮助您在市场中取得成功。课程内容包括开发定位声明，确定、优先考虑并明确您为特定目标市场提供的独特价值。同样重要的是，要掌握如何使用这一最佳定位声明工具，因为成功需要您不仅要精通营销，还需要了解组织政治（如果您在大公司工作，这一点尤为重要）。 课程包含6个内容丰富的课时，每个视频讲座都可以在15分钟内完成，配有测验、实例和练习。我将在课程中分享我所有的秘密，帮助您为您的产品、服务或公司定位，以获得最佳成功。
What is" product positioning"?Think of it this way: if your product were sold in a giant store, what aisle would it be on? What other products would it be next to?Or consider this: your customers always have choices. So, how does your product compare next to the nearest competitive alternative?Your answers to these questions provide clues to how your product is positioned in the minds of your target customers. Leaving your product positioning strategy to chance is dangerous because you can't dictate how the market will respond. However, you can influence it. And that's what this course is about.Before you can write clever advertising copy, you need a clear product positioning strategyPositioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence the minds of the people we want to sell to? The answer, in large part, is in how you talk about your product, the problems it solves, and how and why it is the best alternative to competitive alternatives. You need a positioning strategy before you can write clever advertising copy, press release headlines, your website copy, etc.Learn how to craft a positioning statement that will help you win in the marketplaceThis course teaches you the thought-provoking approach called positioning. It starts with developing a positioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market. Equally important to having a best positioning statement tool is knowing how to use it. Because, success requires you not only be a master of marketing; you need to be savvy at organizational politics. (If you work in a big company you'll appreciate this insight.) This course contains 6 power-packed lessons accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 15 minutes. In this course I teach you all of my secrets to position your product, service, or company for best success.
