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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-personal-branding/
课程评论：没有评论
**课程名称：** 掌握你的个人品牌 **课程概述：** 在社交媒体和零工经济时代，个人品牌的重要性前所未有。如果你不塑造自己的个人品牌，他人就会定义你的品牌，而且可能并非积极的定义。正如亚马逊创始人杰夫·贝索斯所言：“你的品牌是你不在房间时人们对你的评价。” 个人品牌是你独特的经历和技能组合。它结合了你自己对世界的形象以及他人对你的看法。有效的个人品牌能让你在竞争中脱颖而出，并帮助你建立客户或雇主的信任。 **课程特色：** * **精炼：** 讲解直击要点。 * **专业视频：** 包含生动的图形和动画。 * **案例研究：** 通过动画案例学习，帮助你在现实生活中应用所学知识。 **课程目标：** 完成本课程后，你将能够： * 定义你的公众形象。 * 控制你的公众形象。 * 理解职业品牌与个人品牌的区别。 * 利用社交媒体恰当展示和管理你的品牌。 * 强化和打磨你的品牌。 * 应对品牌可能面临的危机。 * 塑造专业的个人形象。
With the advent of social media and the gig economy, personal branding has become more important than ever. This is because if you do not take care of your personal brand, others will take care of it, and they may not do it favorably. This is support by Jeff Bezos, the founder of Amazon, saying, "Your brand is what people say about you when you're not in the room."Personal branding is that combination of experiences and skills making you who you are. Branding is that mixture of how you image yourself to the world and how people see you. Effective branding will make you different from competitions and help you build trust with your prospective clients or employers.This course is designed differently as:You'll find it's concise; explanation is right to the point;It has professional instructional videos with expressive graphics and animations;and the animation case studies will help you practice what you've learnt in real life situations.By the end of this course from Lincademy, you willDefine your public image.Control your public image.Understand the differences between your professional brand and your personal brand.Utilize social sites to present and control your brand appropriately.Strengthen and sharpen your brand.Overcome crises your brand may face.Create a professional appearance.
