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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-media-strategy-content-writing-marketing/
课程评论：没有评论
课程名称：初创企业的内容写作与公关 课程概述：本课程旨在帮助人们理解如何为在线增长组装内容，以建立在线权威、提升存在感并生成潜在客户。课程特别为初创公司创始人、联合创始人、内容写作者和内容营销专业人士设计，课程内容超过8小时。目标是帮助小型企业通过高质量的内容建立在线权威，适用于提供各种产品或服务的公司。 学习内容包括品牌故事讲述和文案写作的概念，帮助学员理解如何建立信任、获取商业线索和培养客户忠诚度。课程将解释付费媒体、拥有媒体、获得媒体和共享媒体之间的区别，并教授各种策略以吸引潜在客户。学员将能够识别品牌故事讲述的关键元素、其背后的科学、情感钩子，明晰信息，以及品牌故事与内容营销的区别。 课程包含6个模块，具体如下： 1. 品牌故事讲述模型 2. 吸引式营销与内容营销框架 3. 文案与沟通框架 4. PESO蓝图（付费、获得、共享和拥有媒体） 5. 权威品牌故事公式 6. 集中内容写作 每个模块均基于个人经验和行业专家反馈进行设计与创建。PESO模型对于初创企业尤为重要，因为它能够帮助他们认识到获得媒体的重要性，以及如何为品牌产生创意。
The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.The course content is more than 8 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyaltyYou will understand the difference between paid media, owned media, earned media and shared media. How to implement various strategies to attract leads. You'll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.
