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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-linkedin-ads-step-by-step-guide/
课程评论：没有评论
课程名称：LinkedIn广告课程：逐步指南 课程概述： 课程“掌握LinkedIn广告：逐步指南”将帮助您从零开始创建LinkedIn广告活动。无论您是希望提升B2B销售的商业专业人士，还是希望寻找理想人才的招聘人员，本课程提供了在全球首屈一指的职业社交平台上成功所需的基本技能和知识。课程涵盖了从基础到高级策略的各个方面，以下是课程大纲： 1. 介绍 2. LinkedIn的用途 3. 使用LinkedIn进行B2B销售 4. 使用LinkedIn进行招聘 5. 创建和观察所需账户 6. 创建个人账户 7. 创建引人注目的公司页面 8. 理解广告活动管理界面 9. 设置广告活动 10. 创建广告活动组并定义目标 11. 创建广告活动并设置有效的定向 12. 创建定制受众以提高覆盖率 13. 探索各种广告格式 14. 管理预算 15. 与网站建立连接 16. 正确设置LinkedIn Insight标签（像素） 17. 实施转化跟踪以获得更好见解 18. 设置广告 19. 创建引人注目的广告文案以取得成效 20. 使用单图像广告格式上传创意广告 21. 使用各种广告格式上传创意广告 22. 发布广告 23. 分析与评估 24. 进行有效的A/B测试 25. 理解可用报告 课程“掌握LinkedIn广告：逐步指南”是您通往LinkedIn广告卓越的门户。
The course "Mastering LinkedIn Advertising: Step-By-Step Guide" will help you create a LinkedIn advertising campaign from scratch. Whether you're a business professional seeking to boost B2B sales or a recruiter looking to find the perfect talent, this course provides the essential skills and knowledge to succeed on the world's premier professional networking platform.This course takes you on a journey from the basics to advanced strategies, covering every aspect of LinkedIn advertising. Here's the course outline:IntroductionWhat is LinkedIn good for?Using LinkedIn for B2B SalesUsing LinkedIn for RecruitmentCreating and observing necessary accountsCreating a Personal AccountCreating a compelling Company Page.Understanding the Campaign Manager interface.Setting up the campaignCreating a Campaign Group and defining campaign goalsCreating a Campaign and setting up targeting that worksCreating customized audiences for better reachExploring various ad formatsManaging your budgetSetting up a connection with your websiteProperly setting up the LinkedIn Insight tag (pixel)Implementing conversion tracking for better insightsSetting up adsCreating compelling ad copy that delivers resultsUploading creative ads with Single Image ad formatUploading creative ads with various ad formatsLaunching your adsAnalysis & EvaluationConducting effective A/B testsUnderstanding available reportsThe course "Mastering LinkedIn Advertising: Step-By-Step Guide" is your gateway to LinkedIn advertising excellence.
