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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-google-search-google-shopping-ads-for-ecommerce/
课程评论：没有评论
课程名称：掌握Google搜索和Google购物广告以促进电子商务 课程概述： 如果您希望利用Google上已有的消费者需求，但却无法创建盈利的广告活动，您并不是唯一。我们都知道，Google Ads界面最初可能看起来复杂，即使您开始熟悉它，了解重要指标和提高性能的水平也是一个巨大的挑战。因此，我们创建了这门视频课程《掌握Google搜索和Google购物广告以促进电子商务》。 本课程非常适合您，如果您： - 通过Shopify、WooCommerce等平台在线销售产品 - 希望利用产品的现存需求 - 对数字营销和在线广告活动有一定了解 - 希望提升技能，推动更好的电子商务按点击付费（PPC）结果 - 需要针对电子商务的Google广告框架和建议 在本课程中，您将学习如何设置和优化Google搜索和Google购物广告活动，使其盈利，并从此进行扩展。课程内容将覆盖从初学者到中级、再到高级的策略与战术，确保您掌握实现盈利广告支出回报率（ROAS）所需的全面知识。 学习完本课程后，您将能够： - 研究最重要的关键词短语以进行目标定位 - 熟悉复杂的Google Ads界面 - 为最大成功结构化广告活动、广告组和广告 - 计算哪些产品适合在Google上投放广告 - 撰写有效的广告，以获得超高的点击率（CTR） - 利用扩展最大化您的搜索引擎展示 - 为最重要的关键词设置和优化您的Google购物信息 - 测量和分析您的结果，快速了解哪些有效，哪些广告仍需改进 - 进行测试，以便随着时间推移提升您的广告活动 - 优化您的Google搜索和购物广告活动，直到获利 - 扩展正在运作的广告活动 讲师介绍： Eagan Heath是一位数字营销机构的拥有者、演讲者和培训师。他帮助客户和学生通过驱动在线流量、潜在客户和销售来增加公司收入。自2016年以来，他创办了本地数字营销机构Get Found Madison，购买、运营并出售了宠物绘画业务Splendid Beast，创建了数字营销大师课程和研讨会系列，推出了电子商务代理机构Caravan Digital，并发布和主持了YouTube节目和播客《电子商务中的最佳实践》。 该课程为希望提升电子商务广告投放能力的学员提供了宝贵的知识和技能。
Want to tap into existing consumer demand on Google, but can't seem to create profitable campaigns?It's not your fault.We all know the Google Ads interface can be overwhelming initially, and even once you start to get used to it, it can be really challenging to get a handle on the metrics that matter and the levels you can work to improve performance.That's why we've created this video course, Mastering Google Search & Google Shopping Ads for Ecommerce.This is the perfect course for you if you:are selling products online through a platform like Shopify, WooCommerce, etc. want to tap into existing demand for your productshave some working familiarity with digital marketing and online ad campaignsare looking to sharpen the saw to drive better e-commerce PPC resultswant Google Ad frameworks and advice that are specific to e-commerce In this course, you'll learn how to set up and optimize your Google Search and Google Shopping campaigns to make them profitable, then scale up from there.We'll go from beginner to intermediate to advanced, to ensure you have all the strategies and tactics you need to hit profitable Return on Ads Spend (ROAS) on your campaigns.After you take this course, you'll know how to:Research the most important keyword phrases to targetNavigate the confusing Google Ads interfaceStructure your ad campaigns, ad groups and ads for maximum successCalculate which products make sense to advertise on GoogleWrite effective ads that get an outsized click-through rate (CTR)Maximize your search engine real estate with extensionsSet up and Optimize your Google Shopping Feed for your most important keywordsMeasure and analyze your results to quickly see what's working and which ads still need workRun tests to improve your campaigns over timeOptimize your Google Search and Shopping campaigns until they're profitableScale up your campaigns that are workingAbout Your InstructorEagan Heath is a digital marketing agency owner, speaker, and trainer.He helps clients and students grow company revenue by driving online traffic, leads, and sales.Since 2016, he's:started the local digital marketing agency Get Found Madisonpurchased, run, and sold the pet painting business Splendid Beastcreated the training course and workshop series My Digital Marketing Masterylaunched an ecommerce agency called Caravan Digitalpublished and hosted the What's Working in Ecommerce YouTube show and podcast
