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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-digital-marketing-advertising/
课程评论：没有评论
课程名称：掌握数字营销与广告 概述：掌握数字营销与广告：中东及其他地区的创意策略是一门旨在为学生和专业人士提供实用且具有文化相关性的数字时代营销理解的实践课程。该课程探讨了营销基本原则、广告演变、品牌故事讲述以及消费者心理，利用马斯洛需求层次理论和情感触发器等框架。课程深入分析特定地区的社交媒体趋势，数字活动规划，以及在Instagram和TikTok等平台上的创意执行。重点关注中东市场，学生将参与真实的活动，如广告分析、品牌练习和活动开发，并深入了解营销职业道路及行业的未来趋势。 课程内容将提供快速而实用的概述，指导学员如何在Google和Meta平台上发起以意识为驱动的广告活动。前半部分集中在Google Ads（搜索引擎营销），涵盖搜索引擎营销的基础知识、活动结构、关键词研究、广告文案撰写、目标策略、预算设置以及关键业绩指标如点击率（CTR）和每次点击费用（CPC）。后半部分探讨Meta Ads（Facebook和Instagram），引导学员在广告管理工具中设置活动、进行受众定位（核心、定制、相似受众）、了解提高意识格式（图片、视频、轮播图）的创意最佳实践，以及如何基于覆盖率、频率和每千次展示费用（CPM）等指标进行预算及优化。 通过课程的学习，参与者将清晰了解如何在这两个平台上结构化并发起有效的意识活动。
Mastering Digital Marketing & Advertising: Creative Strategies for the Middle East and Beyond is a hands-on course designed for students and professionals seeking a practical, culturally-relevant understanding of marketing in a digital age. The course explores foundational marketing principles, the evolution of advertising, brand storytelling, and consumer psychology using frameworks like Maslow's Hierarchy and emotional triggers. It dives into region-specific social media trends, digital campaign planning, and creative execution across platforms like Instagram and TikTok. With a strong focus on the Middle Eastern market, students engage in real-world activities such as ad analysis, branding exercises, and campaign development, while also gaining insight into career paths within marketing and the future of the industry.The course will also provide a practical, fast-paced overview of launching awareness-driven campaigns on both Google and Meta platforms. The first half focuses on Google Ads (SEM), covering the basics of search engine marketing, campaign structure, keyword research, ad copywriting, targeting strategies, budgeting, and key performance metrics like CTR and CPC. The second half dives into Meta Ads (Facebook & Instagram), guiding learners through campaign setup in Ads Manager, audience targeting (Core, Custom, Lookalike), creative best practices for awareness formats (image, video, carousel), budgeting, and optimization based on metrics like Reach, Frequency, and CPM. By the end of the session, participants will have a clear understanding of how to structure and launch effective awareness campaigns on both platforms.
