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所在平台: Udemy |
课程主页: https://www.udemy.com/course/mastering-customer-partner-interviews/
课程评论：没有评论
**课程名称：** 精通客户与合作伙伴访谈 **课程概述：** 想要在竞争激烈的商业环境中脱颖而出，关键在于深刻理解你的客户。本课程将教你如何通过有效的访谈，深入了解客户和合作伙伴的旅程，以及他们在使用你产品或服务时的真实体验（或为何不用）。 你是否知道客户的真实需求？你能否抓住客户不断变化的需求，保持产品的吸引力和市场竞争力？作为营销人员和客户成功代表，你需要时刻保持警觉，而倾听是达成这一目标的关键。 本课程将帮助你掌握有效的访谈技巧，这是了解客户使用你产品和服务的原因（或原因不在此）的最有效方法之一。更重要的是，将客户和合作伙伴访谈纳入战略规划，有助于你挑战自身假设，发现新的商业机遇。 许多人并不擅长访谈，而要成为一名出色的访谈者，需要持续的练习。本课程由经验丰富的专业顾问和客户成功专家 Mike Gospe 和 Karyn Holl 讲授。他们曾访谈过数百位从终端用户到 CEO 的客户和合作伙伴，并将分享他们的实践经验、最佳方法论和实用模板，助你成长为一名优秀的访谈专家。 成功的访谈需要技巧、纪律和积极倾听的能力。掌握这些能力，你将能从战略客户和合作伙伴那里获得宝贵的见解和指导，节省大量时间和精力。访谈是验证产品愿景并将其与客户旅程中收集到的数据相结合的最佳途径。
Whoever understands the customer best wins! It really is as simple as that. Whether you are selling direct to customers or through the channel, your success as a business is in understanding the customer journey. Do you know their journey? Are you able to read the signs on what you need to do to stay relevant (and preferred) to your customers and partners?How well do you truly understand the business problems facing your customers and partners? The pace of business is ever-increasing, and customer needs and wants evolve equally fast. As Marketers and Customer Success advocates, you must be ever-vigilant. And to be vigilant, you must learn how to listen.This course teaches you how to effectively interview your customers and partners.Interviewing customers and partners is one of the most effective techniques for learning how and why customers use your products and services. Or why they aren't! More importantly, conducting customer and partner interviews as part of a strategic program will invite you to challenge your assumptions and open doors to new possibilities.Most people are terrible interviewers. The reality is that unless you are interviewing your customers all the time, you aren't able to get good at this. Like learning any skill, it takes time and practice. We can help.Successful interviewing requires skill, discipline, and the ability to actively listen. When done well, interviewing your strategic customers and partners will reveal insights and guidance that will save you months of wasted time and effort. Interviews are the best way to validate your product vision and connect it with data you gather along the customer journey.Learn from the pros.Learn from Mike Gospe and Karyn Holl, a team of professional Advisory Board facilitators and Customer Success experts who have interviewed hundreds of customers and partners ranging from end users to CEOs. We've learned from experience and created this practical, pragmatic course for you. We share our experiences, best practices, and templates so you, too, can become an expert interviewer.
