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所在平台: Udemy |
课程主页: https://www.udemy.com/course/masterclass-media-buying-2020/
课程评论：没有评论
课程名称：媒体购买大师班 课程概述：该课程旨在帮助学员从初级水平提升到高级水平，掌握媒体购买和销售的技巧，这是一项在数字营销快速发展的背景下备受追捧的职业。课程重点涵盖以下几个方面： 1. **Facebook广告**：如果您对Facebook广告感兴趣，想了解如何制作Facebook广告并促进业务增长，这里是您理想的起点。 2. **程序化媒体购买**：程序化广告是利用自动化技术进行媒体购买。该方式利用数据洞察和算法将广告投放到合适的用户身上，确保在合适的时间以合适的价格进行投放。 3. **Google广告**：本课程专注于教授高级Google Ads策略与实操，让您在短短2小时内成为Google AdWords专家。您将学习创建成功广告系列的所有要素，从目标定位、研究到撰写引人注目的广告及优化广告系列，帮助您实现每一分钱的高回报。 该课程由Abhishek Singh Rajpurohit讲授，他是一位曾在广告行业工作超过10年的数字媒体企业家，运用其真实的经验和案例来设计课程。他将分享建立持久客户关系和促进自身业务增长的具体方法和技巧。 课程包括超过2小时的高级指导，从理论到实践，助您提升技能。课程模块化，不拘泥于特定顺序，您可以根据自己的需求选择适用的模块进行学习和实践。 希望您能够享受这个课程！
Go from Beginner to AdvancedA Career in Media buying and selling is one of the hottest careers of the decade, with the advance in Digital marketing paid media marketing is growing by leaps and bounds every single day Facebook AdsIf you are curious about Facebook Ads or you want to learn how to make a Facebook Ad and grow your business, this is the right place for you.Programmatic Media Buying: Programmatic advertising is the use of automated technology for media buying. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time and at the right priceGoogle Adwords:A Google Ads course dedicated to teaching advanced strategies & practice! Learn and become a Google AdWords Expert in just 2 hours.A lot goes into creating a successful Google AdWords campaign, and it can be overwhelming.Throughout this course, you will learn all the parts that go into creating campaigns that deliver a high return on every penny you spend - from targeting, to research, to writing compelling ads, to campaign optimization.You will also get a solid hold from basic to the expertise of AdWords and how it works. After completing Google AdWords, you will be loaded with knowledge, and ready to run your business.This course is a step-by-step guide to teach you - Facebook Marketing and Advertising, Programmatic Media Buying, Google AdWords.Learn Google Ads, Facebook Ads, and programmatic Media Buying from SCRATCH! Our instructor - Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience working with prestigious brands and agencies) has designed this course using his real-life experiences and examples.He also shares the EXACT methods and tricks that have helped him in building long-lasting relationships with clients and in growing his business.This course includes over 2-hour worth of advanced Guide. From the theory, all the way through to hands-on practice, take your skills to the next level.The course is module-based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice.I hope you enjoy the course!
