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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-sales-training-for-consumer-and-retail-business/
课程评论：没有评论
Coursera 上的《消费者和零售业务销售大师培训》课程旨在帮助学员掌握零售业的销售技巧，并能快速晋升至高层管理职位。课程内容涵盖了 B2C 产品销售的各个方面，从基础概念、产品推介到售后服务。 课程将引导学员了解不同的零售业态以及针对不同业态的销售策略。学员将学习零售业的专业术语，例如 OTB（可用库存）、库存周转率 (stock turn) 和在库周数 (weeks on-hand inventory) 等。此外，课程还将深入讲解如何构建成功的销售方案，包括市场调研、产品设计、营销支持、上市推广以及售后服务等环节。课程并非提供固定的销售方案模板，而是侧重于建立一个灵活的销售框架，学员可根据自身产品特点进行调整。 课程还会探讨如何通过营销和财务部门的支持来优化销售方案，并教授数据分析方法，以评估销售效果并为未来的销售活动提供反馈。客户关系管理 (CRM) 工具在营销中的作用也将是课程的重点。 本课程强调销售团队在组织中的关键作用，以及零售销售的“艺术与科学”相结合的重要性，即建立客户关系（艺术）和运用数据洞察（科学）以实现营业额、利润和品牌影响力等组织目标。课程将全面覆盖从产品洞察、设计、市场营销支持、上市、售后服务到数据分析等销售流程中的各个阶段。 课程将详细介绍零售业态的演变，从传统社区商店到如今的线上销售，并重点讲解不同零售业态在运营模式、客户群体、所有权和经营模式上的差异，以及针对这些差异进行有效销售的策略。学员将学习到理解不同零售模型并制定成功销售方案所必需的关键行业术语。 课程将涵盖以下主要内容： * 零售业态 * 必备术语 * 理想销售流程 * 市场反馈 * 策划 * 概念回顾 * 销售收款 * 销售辅助工具：促销和营销支持 * 数据分析/CRM 的作用 * 买卖双方关系
Master Sales Training for Consumer and Retail BusinessWhy should you join this course?Want to reach the C-suite in your retail-oriented organization? Master the tricks of sales biz fast with this course. You'll get to learn what it takes to make it as a sales professional in a B2C product company- right from knowing the concepts, how to pitch to post-sales service. Learn how to win over offline retail in an increasingly online world.Kickstart by knowing what are the different formats of retailing and how to pitch to each. The retail world has its own language- concepts normally referred to by retailers, and you master the language first, before making your sales pitch. Learn about OTB, stock turn, weeks on-hand inventory, and more. Then you learn all the work that goes into building a successful sales pitch which starts from the drawing board right up to post-sales service. The course is not prescriptive in how you should build your pitch brick by brick, but it gives a solid framework for you to build onto, based on what is relevant for your product.Further up, you learn how sales offers are made attractive with support from the marketing and finance departments of your organizations. You also learn data analytics to study what worked and what did not which serves as feedback for subsequent pitches. CRM tools that are crucial to marketing initiatives are further discussed here.All in all, if you want a full-course meal on retail selling, this is it!Master Sales Training for Consumer and Retail BusinessThe sales team of any organization plays an extremely crucial role- it is where the culmination of the entire organization's efforts towards a goal happens. Selling to businesses requires a more technical understanding of the products. Retail selling (by and large for consumer goods) is less technical, but still not as simple as cold calling on or showing up in a store, presenting products & getting sales. It is a balance of art & science- the art of relationship building & science of data-backed insights that can help achieve the organizational goals- be it turnover, profits, brand presence or even a combination of these. Lot of background work goes into making a successful sale from product spectrum insight, designing, marketing support to launch, post-sale service and analytics. All of these stages will be covered in this module.The retail business itself has evolved tremendously over the years starting with small neighborhood stores to now online sales. The way to sell to every format of retailing differs considerably because of the nature of operations, the customer profile that frequents the said outlet. Retail formats also differ in nature by ownership & operational arrangement of the store which we will discuss further. There are various terminologies in retail selling that will be covered which are important to understand to make a successful sales pitch to the different kinds of retailing models. This course covers the following topics in greater detailFormats of retail Terminologies to knowIdeal selling processFeedback from the marketPlanningConcept reviewSale CollectionAids to selling: Trade offers, Marketing supportRole of Analytics/CRM.Buyer-seller relationshipEnroll now.
