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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-sales-and-leads-meta-ads/
课程评论：没有评论
**课程名称：2025年精通Meta广告销售与获客** **课程概述：** 本课程专为南非企业设计，提供建立或优化Meta广告策略所需的全面知识。课程内容基于讲师11年的营销经验，涵盖从Meta Business Manager设置到高转化广告创建、广告系列结构解析以及行之有效的创意策略。无论您是初学者还是希望提升广告效果的现有广告投放者，本课程都将引导您完成全过程。 **核心学习内容：** * Meta广告目标详解 * 客户引导（Lead Magnets）与优惠策略 * Meta Business Manager的设置与导航 * 广告系列结构解析 * 创意策略 * 何时使用销售广告 vs. 获客广告 * 着陆页 vs. 获客表单策略 * 获客表单广告深度讲解 * 自动化设置 * Meta Pixel/Dataset的安装与测试 * 在Ecommerce Manager上设置Meta数据Feed * 广告示例与操作演示 * Meta广告的创建与设置 * 自定义受众的创建 * 客户旅程的理解 * 设定切合实际的期望 * 发布广告后的预期 * 预算规划 * 免费工具与软件推荐 * Meta Business Manager其他功能介绍 * **额外赠送：** 3份可下载的PDF资源。 **课程目标：** 帮助学员有效控制营销活动，减少广告浪费，并最终为企业带来可观的潜在客户和实际收入。 **适用人群：** 寻求提升Meta广告效果的初学者或有经验的广告主，特别是针对南非市场。
This course gives you everything you need to start (or fix) your Meta Ads strategy for your South African business, based on the same methods I use with my clients, now available to you at a fraction of the cost.Whether you're a beginner or someone who's been running ads without seeing the results you hoped for, I'll walk you through the full process: from setting up your Meta Business Manager to creating high-converting ads, understanding campaign structure, and using proven creative strategies.Here's what you'll learn inside the course:Different Meta Objectives ExplainedExploring Lead Magnets and OffersSetting Up and Navigating Meta Business ManagerHow Campaigns Are StructuredCreative StrategiesWhen to Use Sales Ads vs. Lead AdsLanding Page vs. Lead Form StrategyLead Form Ads Deep DiveSetting Up AutomationsInstalling and Testing the Meta Pixel/DatasetSetting Up a Meta Data Feed on Ecommerce ManagerAd Examples and WalkthroughsCreating and Setting Up Meta AdsBuilding Custom AudiencesUnderstanding the Customer JourneySetting Realistic ExpectationsWhat to Expect After Publishing Your AdsBudgeting for ResultsFree Tools and Software to UseExtra Meta Business Manager FeaturesPlus: Get 3 downloadable PDF resources included.With over 11 years of experience in the marketing industry, I've helped clients generate real leads and real revenue using the exact strategies I teach in this course.If you're ready to take control of your marketing, stop wasting ad spend, and finally get the results your business deserves, this is the course for you.
