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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-google-analytics-4-ga4-gtm-in-2022/
课程评论：没有评论
**课程名称：** 掌握 Google Analytics 4 (GA4) 和 GTM 2022 **课程概述：** 本课程致力于帮助您全面掌握 Google Analytics 4 (GA4) 和 Google Tag Manager (GTM)。GA4 是 Google Analytics 的全新免费版本。通过本课程，您将能够正确理解 GA4 报告、设置事件与转化，以及掌握增强型电子商务报告。 **您将学到：** * Google Analytics 简介 * Google Analytics UA 与 GA4 设置 * Google Tag Manager (GTM) 简介 * Google Analytics 演示账户及界面概览（用于学习目的） * GA4 实时与获客报告 * GA4 用户参与度报告 * GA4 营销/电子商务报告 * GA4 用户留存报告 * GA4 人口统计信息报告 * GA4 技术报告 * GA4 探索报告 * GA4 广告报告 * GA4 事件与转化跟踪 * 为 WordPress/Woo-Commerce 商店设置 GA4 增强型电子商务/营销跟踪 * GA4 和 GTM 用户权限管理 * GA4 更多标记选项（如跨网域跟踪、排除内部流量等） **适合人群：** 如果您熟悉旧版 Google Analytics (UA)，本课程将是您迈向全新 Google Analytics 4 的起点。本课程适用于各类用户，从个人博客、网站、电子商务商店的经营者，到企业内的专业人士。如果您希望在数据分析领域开启职业生涯，本课程将为您提供分析网站表现和访客所需的技能。 **讲师优势：** 讲师在开发与分析领域拥有超过13年的自由职业者与培训经验。最初将 Google Analytics 应用于个人网站，后因自定义事件和转化设置需要开发技能，开始涉足 Analytics、GTM 和 Google Data Studio 领域，并积累了丰富的实践经验。
Master Google Analytics 4 (GA4) & GTM in 2022- New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you with correctly understanding Google Analytics 4 Report/Setting up Events/Conversions as well as Enhanced E-Commerce Reporting.You will learnIntroduction to Google AnalyticsGoogle Analytics UA & GA4 SetupIntroduction to Google Tag Manager (GTM)Google Analytics Demo Data Accounts & Interface Overview (For Learning Purpose Demo Accounts By Google)GA4 Real Time & Acquisition ReportsGA4 Engagement ReportsGA4 Monetization/E-Commerce ReportsGA4 Retention ReportGA4 Demographics ReportsGA4 Tech ReportsGA4 Explorations GA4 AdvertisingGA4 Event & Conversions TrackingGa4 Setup Enhanced E-Commerce/Monetization Tracking for WordPress/Woo-Commerce StoreGA4 & GTM User PermissionsGA4 More Tagging Options (Cross Domain Tracking, Excluding Internal Traffic and etc)If you are already familiar with the old version of Google Analytics (UA), Then this Course is your Starting point towards New Google Analytics 4.This course applies to everybody from individuals running their Blogs Websites E-Com Stores to people working in corporations. If you are looking to start a career in Analytics, then this course is for you. You will learn the skills you need to analyze your website performance and visitors and other stuff.Why you should learn from me?I am working as Freelancer & Trainer for Over 13+ Years in the field of Development and Analytics. So the Question is if am with Development background then why i am using & creating course about Google Analytics, Actually firstly i started using Google Analytics for my personal websites but later due to custom event and conversions setup which requires development skills my clients demanded from me to come to Analytics/GTM/Google Data studio field so right now i am here after several years of experience.
