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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-distribution-management/
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课程名称：分销管理大师 (Master Distribution Management) 课程概述： 大多数制造商并不直接向最终用户销售产品。在它们之间存在着一系列的中间商，它们扮演着不同的角色，帮助公司的产品/服务触达目标受众。分销速度，即产品到达客户的速度，在渠道管理决策中非常重要。公司必须非常谨慎地选择渠道成员，需要对渠道成员进行培训和激励，以使其为制造商做到最好。渠道成员也需要得到评估，并且需要定期调整渠道安排以适应当前的市场趋势。组织并非必须通过中间商来进行分销，如果所有条件都 favourable，公司也可以自行完成分销功能。
Most manufactures don't sell their products directly to the final users, between them stands a set of intermediaries performing a different roles to aid the company product/ service to reach the target audience, speed of distribution or how quickly the product reach the customer is very important in channel management decision company;s must be very careful in selecting channel members, channel members need to be trained and motivated to do the best for the manufacturer, channel members also need to be evaluated and periodically channel arrangements need to be modify to meet current market trends.it is not by- force that an organisation should select intermediaries for distribution functions it can be done by the company itself if all conditions are favorable.
