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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-diploma-in-strategic-management/
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**课程名称：** 战略管理大师文凭 **课程概述：** 本课程旨在提升您的领导能力，并教授您如何制定可持续且成功的商业战略。您将学会通过分析理解外部因素的影响，掌握管理战略及其成果所需的各种分析框架和工具。课程将帮助您更深入地了解组织如何通过恰当的战略蓬勃发展，以及需要何种管理模式。 **课程内容 Structure:** * **单元一： 战略管理 - 导论** * 战略管理定义与概念 * 战略、设计与组织效能 * 外部环境、内部环境及利益相关者管理 * 创新与变革管理 * **单元二： 外部因素 - 分析与战略** * PESTLE 分析 * 不确定性及组织应对策略 * 组织对环境因素的响应 * 控制外部环境的组织战略 * **单元三： 战略管理 - 分析框架** * 商业战略设计中的战略管理工具 * 波特价值链分析 * BCG 矩阵 * 安索夫矩阵 * 战略实施模型 * 产品生命周期分析 **目标学员：** 强烈推荐本课程给所有高层管理者、商业专业人士、创业者、创新者、商业分析师、营销经理、战略经理、企业员工、求职者以及学生。 **课程价值：** 本课程被视为一项对未来成功的投资，是您成功的秘诀。
Description.Nowadays, Education has become a most powerful weapon and the most powerful key to the future. One time US President George Washington stated "Education is the key that unlocks the golden door to freedom" I think this payment for the course will not be just expenses. It was a great investment in your future life.Strategic Management is a Crucial Part of Business Development. It was spread in every business in the Sales, Production, Operation, Promotion and Finance sectors.This course enhances your leadership capabilities and teaches you to develop sustainable and successful business strategies. You will be able to understand the impact of external factors through analysis and strategies. Comprehend the different analytic frameworks and tools used to manage strategies and their outcomes properly. Gain a better insight into how an organization can thrive using proper strategies and what kind of management is required.Course contentThis Diploma consists of 16 lessons and 5 Quizzes under 03 main units.· UNIT 1: STRATEGIC MANAGEMENT - AN INTRODUCTIONo Lesson 1: Introductiono Lesson 2: Strategy, Design and Organizational Effectivenesso INTRODUCTION TO STRATEGIC MANAGEMENT - Quiz 01o Lesson 3: Introduction to External Environmento Lesson 4: Introduction to Internal Environmento Lesson 5: Introduction to Stakeholder Managemento Lesson 6: Introduction to Innovation and Changeo ENVIRONMENTAL, STAKEHOLDER & CHANGE MANAGEMENT - Quiz 02· UNIT 2: EXTERNAL FACTORS - ANALYSIS & STRATEGYo Lesson 7: PESTLE Analysiso Lesson 8: Uncertainty and Organizational Responseso Lesson 9: Organizations' Responses to Environmental Factorso Lesson 10: Organizational Strategies for Controlling External Environmento ANALYSIS OF EXTERNAL ENVIRONMENT - Quiz 03· UNIT 3: STRATEGIC MANAGEMENT- ANALYTICAL FRAMEWORKSo Lesson 11: The Relevance of Strategy Management Tools in Designing a Business Strategyo Lesson 12: Porter's Value Chain Analysiso Lesson 13: BCG Matrixo Lesson 14: Ansoff Matrixo STRATEGIC MANAGEMENT TOOLS - Quiz 04o Lesson 15: Model of Strategic Implementationo Lesson 16: Product Life Cycle Analysiso STRATEGIC IMPLEMENTATION & WAY FORTH - Quiz 05I highly recommend this course for Top management, Business Professionals, Entrepreneurs, Innovators, Business Analysts, Marketing Managers, Strategic Managers, Employees in any Business and Job Seekers, as well as Students. This will be an investment for all the success that you have gained in the future. And also, this will be your secret to success.I would like to warmly invite you to choose this course and be successful. Thank you very much and have a nice day for learning.
