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所在平台: Udemy |
课程主页: https://www.udemy.com/course/master-class-in-supply-market-research/
课程评论：没有评论
**课程名称：** 供应市场研究大师班 **课程概述：** 本课程旨在提升学员在供应市场研究领域的专业能力，该能力是战略采购和供应链专业人士成功的两大基石。 首先，高质量的供应市场研究是制定卓越供应策略的基础。没有对市场的深入了解，就无法制定出色的采购策略。 其次，市场知识是您与同事和关键利益相关者建立互信的基础。您作为高素质专业人士的个人品牌，取决于您将知识转化为行动，从而为组织带来竞争优势的能力。 本课程将帮助您高效且深入地进行供应市场研究，以便您能够接触并选择高素质的供应合作伙伴，并最大限度地发挥您的供应生态系统的潜力。 **课程内容将涵盖：** * 供应市场研究的流程 * 供应市场细分 * 知识来源 * 将数据转化为商业洞察 * 基于研究的决策制定 **核心学习成果：** 您将能够清晰地阐述支持您采购决策的商业逻辑，从而为组织争取竞争优势，并最终取得成功。
Supply Market research is the bedrock of two critical aspects of your success as a strategic sourcing or supply chain professional. Firstly high quality supply market research is the foundation the quality of your supply strategy. You can't have a high quality sourcing strategy without a very thorough understanding of the marketplace. Secondly your knowledge of the market underpins your credibility with peers and key stakeholders. Your personal brand as a high calibre professional hinges upon your ability to turn your knowledge into actions that will deliver your organisation a competitive advantage. This course will enable you to efficiently undertake thorough supply market research so that you engage and select high calibre supply partners and get the most out of your supply ecosystem.We will cover all of the important content you need to know when undertaking supply market research, specifically we will look at;ü The process of supply market researchü Supply Market Segmentationü Sources of knowledgeü Turning data into a business insightü Decision making arising from the researchAs a key outcome we want you to be successful on the back of being able to articulately communicate the business rational that underpins your sourcing decision making to secure a competitive advantage.
