Master Class in Managing Distribution Channels in Sales

所在平台: Udemy

课程主页: https://www.udemy.com/course/master-class-in-managing-distribution-channels-in-sales/

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课程名称:销售分销渠道管理大师班 课程概述: 该课程旨在帮助学员提升分销管理和供应链能力,无论是初入职场的新手,还是有经验的高管和管理者,都能从中受益。通过本课程,学员可以学习到分销管理所需的基本技能与功能,包括库存控制、准时制库存控制、仓储系统、运输系统等,此外还会获取相关管理模板和格式信息。 课程内容: 1. **分销渠道简介**:了解分销渠道的作用、营销流、渠道选择及市场覆盖等。 2. **中介和中间商**:学习市场中介的角色,批发商的服务及零售商的作用。 3. **渠道冲突**:认识渠道冲突的类型、成因及管理方法。 4. **直接营销中的分销渠道**:直接营销方法及其优缺点的分析。 5. **物理分配**:物理分配的重要性、组成部分及决策领域,包括订单处理和库存控制。 6. **分销管理**:了解不同分销渠道的运作和物流管理的功能。 7. **渠道权力**:探讨渠道权力的类型及其在分销管理中的应用。 课程还提供各种案例研究、可下载的资源、评估和互动练习,确保学员不仅能理论上掌握知识,还能在实践中应用。通过本课程的学习,学员将能够有效提升自身的职业能力,为未来的职业发展打下坚实基础。

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DescriptionTake the next step in your career! Whether you're an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your distribution management and supply chain capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the business or organization.With this course as your guide, you learn how to:All the basic functions and skills required for the distribution management.Inventory Control, Standard in Inventory Control, Just In Time Inventory Control, Warehousing System or Storage and Packaging and Material Handling System. Transportation System and Speedy Distribution of Goods.Get access to recommended templates and formats for the detail's information related to Managing Distribution Channels.Learn useful case studies, understanding the Managing Distribution Channels for a given period of time. Marketing Middlemen, Middlemen in Distribution, and Evaluation of Marketing Intermediaries. Wholesaler and their services and Retailers and their rolesInvest in yourself today and reap the benefits for years to comeThe Frameworks of the CourseEngaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Managing Distribution Channel through various chapters/units. How to maintain the proper supply structures and understand the different types of intermediaries and middlemen. Also to learn about the Channel conflicts and its mitigation process.Middlemen and intermediaries will help you to understand about the all elements of the distribution channel such as manufacturer, agents, brokers, retailers and wholesaler Managing Distribution Channels. Distribution Channel its introduction, Role of channels of distribution, and Marketing flows in a channel system. Channel Conflicts will help you to understand and how it should get maintained and managed accordingly to the changing time period. This video will also help to understand the details related to Order Processing, Inventory Control, Standard in Inventory Control and Just in Time Inventory Control.The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Managing Distribution Channel knowledge in details.In the first part of the course, you'll learn the details of the Managing Distribution Channel, Middlemen and Intermediaries, its relation to the Key Issues in Determining Channel Requirement and Channel Choice. Channel Option - In Consumer good market and Channel Option - In business good market.In the middle part of the course, you'll learn how to develop a knowledge Channel Conflict, Distribution Channel in Direct Marketing Method, and Physical DistributionIn the final part of the course, you'll develop the knowledge related to the Distribution Management and Channel Power. You will get full support and all your quarries would be answered guaranteed within 48 hours.Course Content:Part 1Introduction and Study Plan· Introduction and know your Instructor· Study Plan and Structure of the CourseDistribution Channel1.1: Introduction1.2: Role of channels of distribution1.3: Marketing flows in a channel system1.4: Key Issues In Determining Channel Requirement1.5: Channel Choice1.6: Channel Option - In Consumer good market1.7: Channel Option - In business good market1.8: Channel Decision1.9: Market Coverage1.10: Channels of DistributionMiddlemen and Intermediaries.2.1: Marketing Middlemen2.2: Middlemen in Distribution2.3: Evaluation of Marketing Intermediaries2.4: Wholesaler and their services2.5: Retailers and their rolesPart 2Channel Conflict3.1: Introduction to Channel Conflict3.2: Types of Channel Conflict3.3: Causes of Channel Conflict3.4: Managing Channel ConflictDistribution Channel in Direct Marketing Method4.1: Direct Marketing Methods4.2: Integrated Direct Marketing4.3: Advantages Of Direct Marketing4.4: Disadvantages Of Direct MarketingPhysical Distribution5.1: Introduction5.2: Types of Distribution Function5.3: 11 Components of Physical Distribution5.4: Total System Approach to Physical Distribution5.5: Importance of Physical Distribution5.6: Physical Distribution Element5.7: Tightening the Chain up to Customer5.8: Decision Areas in Physical Distribution5.8.1: Order Processing5.8.2: Inventory Control5.8.2.1: Standard in Inventory Control5.8.2.2: Just In Time Inventory Control5.8.3: Warehousing System or Storage5.8.4: Packaging and Material Handling System5.8.5: Transportation System5.8.5.1: Speedy Distribution of GoodsPart 3Distribution Management6.1: Introduction6.2: Number of Distribution Channel6.3: Different Distribution Channel6.4: Overview about participants in distribution channels6.5: Logistics And Marketing Management6.6: Functions of a Distribution Channel6.7: Benefits of Distribution Management SystemChannel Power7.1: Introduction to Channel Power7.2: Types of Channel Power7.2.1: Reward Power7.2.2: Coercive Power7.2.3: Legitimate Power7.2.4: Referent Power7.2.5: Expert PowerAssignmentQ1. What do you mean by Distribution Channel? Explain the role of distribution channel.Q2. What do you understand by marketing middlemen? Explain the term wholesaler and its role in the distribution channel.Q3. What do you know about physical distribution? Explain the importance of physical distribution management.Downloadable Resources and Templates1. Distribution Channel Templates.2. Distribution Channels.3. Global Logistics PowerPoint Template.4. Supply Chain Infographics.5. Supply Chain PPT Templates.

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